- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanjing | Type：airport | Frequency：240 |
| Address：Nanjing Lukou International Airport | Format：led | Duration：5s |
| Location：T2 Domestic Baggage Hall Exit High Altitude | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16 × 1.92 | Min Period：week |
Located directly above the domestic baggage claim hall of Terminal 2, in the core visual area of the exit passage, it serves as a high-altitude visual focal point that all domestic arriving passengers pass through after collecting their luggage and before entering the arrival hall. It is a rare and prime media location in the airport arrival path characterized by 'forced exposure, no obstructions, and high dwell time,' creating 'full-chain exposure along the arrival route.' It is a golden position for brands to reach high-end business travelers in the Yangtze River Delta and enhance regional influence.
The high-altitude core area directly above is at the end visual focal point of the passenger flow 'baggage collection → waiting for verification → exit and transfer.' It is a must-see visual touchpoint as passengers leave the baggage hall and enter the arrival hall. With no columns or obstructions, its visibility covers the entire baggage hall exit passage, immediately noticeable to passengers looking up and impossible to bypass. The high-altitude big screen occupies the core line of sight, enabling passengers to see it multiple times while entering, exiting, waiting, or meeting companions, achieving 3–5 repetitions per trip and creating strong memory retention.
Passengers typically stay in the baggage hall for 15–30 minutes, in a waiting or relaxed state, free from mobile phone distractions, with highly focused attention. They show low resistance to advertising and brand recall significantly exceeds that of ordinary media. Positioned about 5–6 meters above the ground in a cantilever design, it ensures passengers have unobstructed, forced visual contact along their baggage claim and transit path, achieving 100% coverage of T2 domestic arriving passengers and enabling 'arrival-to-pickup' bidirectional communication.
Located along the inevitable path that travelers take after collecting their luggage and exiting the arrivals hall, at this point the travelers have completed the tedious flight and waiting, their attention begins to recover, and their focus on information about the exit direction is extremely high. The screen is suspended above the exit without any obstructions, allowing travelers pushing luggage carts or accompanying individuals to naturally look up while moving, covering a wide visual range.
Thanks to its unique location and visual presentation, it holds irreplaceable strategic value in advertising media. Its core advantage lies in the precise control of the arrival travelers' movement paths and in-depth reach of high-value audiences. Its value goes far beyond a mere screen; it serves as a strategic brand communication node. By performing an 'ultimate interception' at the end of the travelers' exit path, it leverages the high-altitude bird's-eye visual advantage and the pure media environment to efficiently reach and profoundly impact high-value audiences.
With an annual passenger throughput of 31.1797 million, Terminal 2 handles over 90% of domestic flights, with more than 42,000 domestic arriving passengers daily. There is no significant seasonal variation throughout the year, and passenger flow is stable and continuously growing. The audience mainly consists of business elites, corporate executives, and high-end business travelers, possessing high consumption power and strong influence. Its core advantage lies in the precise control of arriving travelers' movement paths and in-depth reach of high-value audiences.
The LED leverages four core advantages—'inevitable movement path, high-net-worth audience, strong visual impact, and stable long-term exposure'—forming a highly strategic high-end communication matrix in the East China region. It is an irreplaceable media platform for brands to reach key customer groups in Jiangsu and the Yangtze River Delta, build a high-end image, and achieve efficient conversion.
