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- Specs
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- Media Map
| Area：Taiyuan | Type：airport | Frequency：120 |
| Address：Taiyuan Wusu International Airport | Format：led | Duration：10s |
| Location：T2 Domestic Departure Security Check | Min Qty：1 | |
| Size：3.9m×24m=93.6㎡ | Min Period：4weeks |
The core area for domestic departure security checks is directly aligned with the security check queue and inspection area, making it a necessary passage for all domestic departing passengers. The location offers an unobstructed view with no buildings or competing advertisements diverting attention. Passengers waiting for security checks remain within effective visual range throughout, achieving full passenger flow exposure without dead zones. Brand information can reach every traveler steadily without deliberately attracting attention, effectively enhancing communication conversion rates.
The large screen is prominently positioned next to the entrance of the security check channel, with a clear line of sight and no unnecessary facilities or other advertisements diverting attention. After completing check-in procedures, passengers must wait here for security checks, providing ample dwell time. Without needing to shift their gaze intentionally, they can fully receive the large screen’s content.
Using high-definition display technology, the screen offers clear and transparent visuals with high color saturation. In the bright and spacious environment of the terminal, there are no visual obstructions. Its ultra-long viewing distance covers the entire security check waiting area. Passengers typically wait in line for 15–30 minutes, remaining within the optimal viewing angle of the screen throughout, creating a naturally enforced exposure scenario. Every passenger passing by can clearly receive the screen’s content, with advertising reach and engagement depth far exceeding conventional media.
Directly above the security check channel is the only mandatory checkpoint for all domestic departing passengers to complete check-in and enter the departure area, achieving 100% passenger coverage. The security area is an enclosed waiting space, all within the screen’s optimal straight-line view with no visual interference, forming a naturally enforced exposure scenario.
The passenger security check process is fixed, and the traffic flow is singular. As long as passengers enter the security check area, their line of sight will naturally fall on the large screen location. Without deliberate guidance, it can achieve forced exposure and efficient reach, completely preventing passenger loss. Each display can accurately reach the target audience. As a core digital media platform in the airport, it is both a window for the airport's intelligent services and a high-quality platform for brand messaging and city showcasing with wide coverage.
The media value of LED screens continues to rise. Scarce core locations, high-quality audience groups, and efficient communication modes make it a core media that combines short-term buzz with long-term strategic value. With its unavoidable geographical position, the visual impact of a giant screen from below, and deep engagement during security check queues, it has helped brands establish a high-end image at Bingzhou Airport and greatly enhance the longevity of brand recall.
The HD LED screens at Terminal 2 departure security checkpoints feature delicate images, high color reproduction, support for HD video, and dynamic content that is updated in real-time, meeting diverse marketing needs. The conversion rate increases by 200% compared to ordinary media. It forcibly reaches global high-net-worth travelers, significantly boosting consumption conversion, and serves as a strategic digital media touchpoint for brands to reach the global high-end audience.
With four core advantages—full coverage of main traffic lines, concentrated high-net-worth passengers, exclusive and irreplaceable scenarios, and large long-term value potential—it perfectly matches the layout needs of high-end brands and strong investors, making it a high-quality advertising choice that balances short-term exposure with long-term value enhancement.
