- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：airport | Frequency：120 |
| Address：Changsha Huanghua Airport | Format：led | Duration：10s |
| Location：Directly above the T1T2 security checkpoint | Min Qty：3 | |
| Size：3.36m×10.24m=34.41㎡ | Min Period：4weeks |
Located directly above the security checkpoint at the core throat position, it is the unavoidable visual focus for passengers before entering the boarding area. During the crucial period when passengers are queuing and undergoing security checks, there is no need for them to actively search; the advertisement screen directly enters their line of sight, achieving 100% full-coverage reach. Centered on the golden visual point and high-end digital media attributes, it builds an efficient communication bridge for the brand across multiple dimensions, including reach, scenario, visuals, and audience.
Directly above the security checkpoint is the essential and unobstructed visual core for all domestic departing passengers. The 3–8 minute waiting period for queuing and security checks allows passengers to passively and frequently receive advertisement information, with a 100% reach rate and effective viewing time far exceeding that of commercial district media. Covering both T1 and T2 terminals, with an annual throughput of over 30 million passengers and stable daily passenger flow, the exposure base is large and continuously growing, with single-screen daily exposure reaching hundreds of thousands, significantly leading in communication impact.
During the 3–8 minute golden period while passengers are queuing and undergoing security checks, they are in a closed, interference-free environment. Without actively paying attention, advertisements can naturally enter their line of sight, achieving high-frequency, strong-penetration, forced exposure, significantly improving brand information reach efficiency and effective recall. The enormous passenger base provides solid support for communication effectiveness, realizing the communication goal of ‘one-time placement, full-area coverage, and efficient reach,’ allowing brand information to quickly penetrate the core audience.
The LED screens directly above the T1/T2 security checkpoints are core scarce resources. Each terminal has only 1–3 core screens, with no similar competitor locations. LED media, characterized by high stability and high growth, achieves large exposure, precise reach, and efficient conversion, quickly realizing the communication effect.
The security checkpoint is the only passage connecting the public area with the restricted area. All departing passengers from Terminals T1 and T2 must pass through this point. This location achieves complete interception of domestic departing passengers, and no traveler can bypass this visual checkpoint. Whether passengers are queuing or going through security, the screen always remains in the center of their field of vision, ensuring the completeness and effectiveness of brand exposure.
As the last visual focus for passengers before entering the boarding area, the LED large screen uses its advantages of extra-large size, high-definition brightness, and dynamic display to occupy the core visual area throughout the entire security process. It integrates naturally with the overall terminal space, does not disrupt the flow of traffic, yet achieves comprehensive mandatory exposure, serving as a golden medium for brands to quickly capture passengers' attention and establish a high-end perception. It truly accomplishes the dual elevation of communication effectiveness and brand value.
Using high-definition, high-brightness 4K LED display technology with dynamic video and dynamic visuals, it offers greater visual impact and appeal compared to traditional static light boxes. Passengers spend ample time in the quiet, enclosed waiting area, and the dynamic visuals continuously attract attention, effectively enhancing ad recall and communication depth, transforming brand information from a brief encounter into long-lasting retention.
With core vantage points, high-value passenger flow, high-end scene endorsement, and exclusive scarcity as its core value pillars, it not only achieves short-term efficient exposure and precise audience reach but also builds and consolidates a long-term premium brand image, creating competitive barriers while combining stability with growth potential.
