Media Resources

The LED media at this location has an almost 100% reach rate, with no sightline that can be avoided, making it the first golden touchpoint for brands to reach international travelers. Its unique geographical location, stunning visual specifications, and extremely high pedestrian coverage make it a highly strategic resource in the advertising ecosystem.

The entrance of Dongxi Deer Path, as the core circulation node of the departure area, is the inevitable route for passengers heading to the check-in area and security checkpoint. It is also a prime location for LED advertising to achieve efficient reach, giving the LED in this area an almost 100% reach rate.

LED media naturally has the attribute of compulsory reading. The screens at the check-in counters are necessary tools for passengers to complete their boarding procedures. If brand information can be cleverly integrated into the intervals of flight updates, transforming passive viewing into active acquisition, it greatly enhances the retention rate of the information.

The giant LED media in the Central Millennium Hall of the land-side departure area of Terminal 1 is not only a visual focus with its ultra-high resolution and wide field of view, but also a strategic high ground for brands to reach high-net-worth travelers worldwide.

Located above the must-pass areas of check-in, escalators, and security, with an unobstructed view, passengers linger for 10-15 seconds while going up. The high rate of passengers looking up, high-definition display, dynamic content, and flight status linkage enhance ad recall and communication effectiveness.

The T3 Business Class digital display is a new type of high-end communication node, structured around efficient flow, centered on high-value travelers, and driven by intelligent technology. It is unobtrusive, yet deeply integrated into the travel rhythms of global elites, quietly conveying brand value in an effortless way.

As the global hub of British Airways, it attracts a large number of high-net-worth business travelers. The digital media installed inside its screening machines has become an important vehicle for high-end brands to precisely reach their target audience. Business class passengers are mainly high-net-worth business people with strong purchasing decision-making power, and the precision of advertising reach is significantly higher than that of regular passengers.

As the core hub of the Star Alliance in Europe, its business lounge welcomes a large number of multinational executives, frequent flyer elites, and high-spending international travelers daily. The digital screens are perfectly positioned to reach them efficiently during the golden 15 minutes before boarding, when they are most relaxed and attentive.