Media Resources

The S-level single-sided door stickers in the subway are a high-end platform screen door advertising medium, specifically referring to the ad spaces installed on one side of the platform screen doors at core S-level stations of Changsha Metro. They are considered prime resources among in-station flat media and have three core features: mandatory exposure, full platform coverage, and high reach.

The community experiences heavy daily traffic, providing high-frequency, repetitive exposure opportunities for advertisements. Vehicles must briefly stop when entering and exiting, naturally drawing drivers' attention to the barrier screen. In this undisturbed, enclosed passage scenario, advertising information can be effectively conveyed, creating a compulsory viewing and deep attention advantage.

Relying on vehicle thoroughfares that residents pass through daily, the advertisements naturally and frequently catch their visual attention. Without interference from other forms of advertising, they create a gentle yet effective compulsory reach.

Located at the junction of Furong District and Tianxin District, adjacent to the Wuyi Square commercial area, the community has a prime location with frequent pedestrian and vehicle traffic. Barrier gate advertising, with its advantages of mandatory viewing, high reach, and enclosed environment, makes its entrances and exits important points for brands to reach the city's mainstream consumer groups.

Barrier gate advertisements naturally capture drivers' attention when the gate rises and lowers, achieving compulsory exposure. Since residents enter and exit multiple times a day, the frequency of repeated advertisement exposure is greatly increased, strengthening brand recall, making it easier for the audience to leave a deep impression of the ad content, and enhancing brand awareness.

The barrier gate is located at the community's only main entrance and exit, so all vehicles and pedestrians must stop and wait for the gate to lift. The advertisement is placed in a naturally focused area of vision, creating an unavoidable forced-reading scenario that demonstrates unique and highly effective communication value.

Located above or on the side facade of the only main entrance of Terminal 2, it is directly facing the mandatory route into the terminal from Airport Expressway, Airport Avenue, and Renmin East Road. All vehicles and passengers heading to the T2 departure level must pass through this point before entering the terminal, creating a scenario of 100% guaranteed exposure.

As an important digital communication platform for family-oriented commercial landmarks in southern Changsha, Xinyuan·Xinyuehui's LED screen, with its precise audience targeting, superior location advantages, and deep scene integration capabilities, creates a unique media value distinct from traditional commercial area screens.