Media Resources

As an important digital communication platform for family-oriented commercial landmarks in southern Changsha, Xinyuan·Xinyuehui's LED screen, with its precise audience targeting, superior location advantages, and deep scene integration capabilities, creates a unique media value distinct from traditional commercial area screens.

Relying on its superior location and high pedestrian traffic, the surrounding area is densely packed with commercial facilities, making advertising highly effective. The LED screens deployed both inside the plaza and on the exterior have become a highly influential outdoor digital communication platform in the southern part of Changsha.

Located at the intersection of Xiangfu East Road and Shaoshan South Road in Yuhua District, Changsha, it sits in the core area of the Hongxing commercial circle. Leveraging the dual commercial synergy of Desiqin City Plaza and Tongcheng Commercial Plaza, it is one of the most dynamic outdoor digital media in the southern part of the city.

Huiju Complex is the first newly-built commercial complex project of Ingka Shopping Centers worldwide. Changsha Huiju is located in the Yanghu Headquarters Economic Zone, in the center of the Chang-Zhu-Tan Economic Development Zone, covering a population of 15 million, with a catchment area that includes the main urban area of Changsha and its surroundings. It is directly accessible via Yanghu Wetland Station on Metro Line 3 and Metro Line 8 to Changsha Huiju.

The large screen precisely reaches business commuters and main leisure consumers, significantly improving advertising conversion rates, with a return on investment far exceeding traditional media. Located in the heart of Changsha’s Wuyi business district, it is one of the most bustling commercial areas in the city.

The clear display and rich content on the large screen make Sanxiang Grand Market stand out among many wholesale markets. The large screen not only enhances the market's image but also reflects the concept of civilization, integrity, cooperation, and dedication upheld by Sanxiang Grand Market.

Not only is it a window for information transmission, but it also serves as an important medium to showcase the technological charm of Lugu. With the vigorous development of high-tech industries in the Lugu area, large screens have also become a symbol of the integration of regional culture and technology, providing residents with a window to learn about cutting-edge technology and experience an atmosphere of innovation.

The large screen enjoys a prime location in the core of Meixi Lake International New City, reaching over 100,000 visitors daily, precisely targeting high-spending audiences. Its advertising conversion rate is significantly higher than traditional media. With the advancement of Changsha’s strategy to expand west of the river, the commercial value in the area grows by an average of 15% annually, continuously increasing the premium potential of large-screen advertising.