Media Resources

The main entrance and exit of the community have an orderly flow of people and vehicles with high traffic frequency. As a necessary checkpoint for vehicles entering and exiting, the barrier gate naturally captures attention during the 3–6 seconds of waiting for the arm to lift, creating a highly focused golden viewing window. This ensures that brand information is fully received, with reach efficiency far surpassing that of open outdoor media.

The main entrance and exit of the residential community are busy with both vehicle and pedestrian traffic, with a high daily flow. As a crucial checkpoint for vehicle and visitor access, vehicles and pedestrians must briefly stop in front of the barrier gate for an average of 3–6 seconds, naturally possessing three major communication features: enforced pause, focused attention, and repeated exposure.

Vehicles and pedestrians must stop and wait for the barrier gate to rise or lower. During passage, their gaze naturally focuses on the barrier arm or the machine box advertising space. Vehicles must wait about 3-5 seconds for the gate to open, creating an unavoidable enforced reading scenario, ensuring that the advertising message is fully conveyed.

The community experiences heavy daily traffic, providing high-frequency, repetitive exposure opportunities for advertisements. Vehicles must briefly stop when entering and exiting, naturally drawing drivers' attention to the barrier screen. In this undisturbed, enclosed passage scenario, advertising information can be effectively conveyed, creating a compulsory viewing and deep attention advantage.

Relying on vehicle thoroughfares that residents pass through daily, the advertisements naturally and frequently catch their visual attention. Without interference from other forms of advertising, they create a gentle yet effective compulsory reach.

Located at the junction of Furong District and Tianxin District, adjacent to the Wuyi Square commercial area, the community has a prime location with frequent pedestrian and vehicle traffic. Barrier gate advertising, with its advantages of mandatory viewing, high reach, and enclosed environment, makes its entrances and exits important points for brands to reach the city's mainstream consumer groups.

Barrier gate advertisements naturally capture drivers' attention when the gate rises and lowers, achieving compulsory exposure. Since residents enter and exit multiple times a day, the frequency of repeated advertisement exposure is greatly increased, strengthening brand recall, making it easier for the audience to leave a deep impression of the ad content, and enhancing brand awareness.

The barrier gate is located at the community's only main entrance and exit, so all vehicles and pedestrians must stop and wait for the gate to lift. The advertisement is placed in a naturally focused area of vision, creating an unavoidable forced-reading scenario that demonstrates unique and highly effective communication value.