Media Resources

The outdoor LED screen at Block C of Times Tianjie facing Block D is a bright spot in the life of Shancheng and a poetic stage for the dialogue between the city and commerce. It attracts tens of thousands of citizens every day, becoming the visual focal point of Chongqing's core business district.

Located at the main entrance of the North Plaza in the city's central business district, this is one of the busiest areas, with an average daily foot traffic of over 200,000 people. It can be clearly visible under various lighting conditions, attracting viewers' attention and transforming the brand from being just a brand into a part of the city's culture.

The ingenious design of the Hejing Juyun light box advertisement blends the three-dimensional outline of Chongqing's mountainous cityscape with the warm ambiance of lights, making the advertisement no longer a cold display, but a natural extension of the citizens' daily life.