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| Area：Chongqing | Type：Outdoors | Frequency：0 |
| Address：Jiefangbei Jiaqiangkou Hejing Jurong exterior wall | Format：led | Duration：/ |
| Location：Hejing Ju Rong Square | Min Qty：1 | |
| Size：15.5m（宽）×31.06m（高）=481.43㎡ | Min Period：month |
The deep value of lightbox advertisements lies in their symbiotic dance with urban culture. They are not just carriers of information but weave the vibrant life of the mountain city into every exchange of light and shadow. Citizens pause to take photos in front of lightbox ads, sharing stories that intertwine brands with genuine emotions. The high exposure rate of lightbox advertisements means that each instance of illumination becomes a fragment of urban memory, allowing the brand's reputation to quietly grow in the background.On the bustling land of Jiefangbei, lightbox advertisements witness the changes and vitality of Chongqing. They are not merely advertising mediums but tangible expressions of the city's spirit. The Hejing Juren lightbox advertisements tell the story of the mountain city's warmth with their soft glow. They carry the vitality of the old city and reflect the hopes of new life. In a unique way, lightbox advertisements allow brands and the city to truly dance together in the night.With ultra-long visibility, a broad view, and a wide audience base, the area sees foot traffic of over 300,000 and vehicle traffic exceeding 600,000. During holidays, the Renmin Square area can reach nearly 2 million in foot traffic. There are more than 8,000 commercial outlets and 50 large shopping centers, including major department stores, star-rated hotels, specialty restaurants, and entertainment venues, forming a liquid network pattern with strong consumer purchasing power.Jiefangbei is a key consumption area for wealthy districts in Chongqing. Hejing Juren Plaza is located in the central area of Jiefangbei Jiao Changkou, with the light rail station passing through its underground second floor, earning it the nickname 'First Plate' of the light rail. Hejing Juren Plaza, with its majestic crystal-like curtain wall and grand appearance, has become the undisputed landmark of the Jiao Changkou area.
Hejing Juyuan Plaza is a modern business complex located in the core area of Jiaochangkou in the Jiefangbei shopping district of Yuzhong District, Chongqing. Developed by Chongqing Hejing International Investment Co., Ltd., it integrates commercial and office spaces. The exterior is designed in a modern minimalist style, with a crystal curtain wall and grand appearance making it a landmark building in the area. It is adjacent to the Jiaochangkou Station, where Metro Line 1 and Line 2 intersect, and is surrounded by dense bus routes. Drivers can quickly access it via the city’s main thoroughfares, and it is within a 30-minute drive from Jiangbei International Airport and Chongqing North Railway Station.The Jiefangbei shopping district has a daily foot traffic of over 500,000 people, and the lightbox can cover high-consumption demographics such as finance and cultural tourism, making it ideal for upscale brands like luxury goods and automobiles. As an important building around the Jiaochangkou roundabout, its lightbox, combined with the love tree decorations of Jiefangbei during the Spring Festival, enhances the festive atmosphere and reinforces the visual identity of the shopping district. This lightbox attains high commercial value through its rare location, high-end audience, and policy support, necessitating differentiated operations.The Chongqing Jiefangbei Jiaochangkou Hejing Juyuan lightbox is an iconic outdoor advertising platform in the core business circle of Yuzhong District, leveraging its prime location, oversized dimensions, and intelligent technology to become a strategic high ground for brand communication and city image display. The project is situated at the gateway of the Jiefangbei CBD, adjacent to the Jiaochangkou light rail terminal, with direct access from the basement floor to the metro station hall. It covers an average of 150,000 rail transit passengers and 200,000 pedestrians daily, with over 50% being tourists. Within a 500-meter radius, it attracts high-end commercial entities such as Times Square and WFC Global Financial Center, forming a consumption cluster of over 1 million square feet.Through its core location, smart technology, content innovation, and policy benefits, it redefines the value boundaries of outdoor advertising, achieving an average coverage of 350,000 visitors, supporting 4K-level dynamic displays, and possessing asset securitization potential as core advantages.
