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| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：No. 174, Changjiang Second Road, Yuzhong District | Format：led | Duration：15s |
| Location：Longfor Times Tianjie | Min Qty：1 | |
| Size：19.84m（W)*8.88m（H） | Min Period：month |
The creative content on outdoor LED screens always complements the urban temperament of Chongqing. The morning mist over the river, casual chats in afternoon teahouses, and the bubbling hotpot at night—outdoor LED screens use light and shadow to narrate the daily life of the mountain city, naturally integrating commercial information into city life. They are not just advertisements but storytellers of the city, making every pause an emotional resonance.
As a super shopping center in Asia, Times Tianjie sees an average daily footfall of over 70,000 visitors, with an annual total exceeding 100 million, making it a dazzling gem in Chongqing’s commercial landscape. The outdoor LED screen from Hall C facing Hall D is located at the geometric center of the city, precisely reaching the young consumer group and perfectly aligning with Hall D’s trendy positioning. With a daily footfall of 300,000, brand information naturally blends into city life, ensuring clear display under any lighting conditions and leaving a deep impression on viewers.
Halls C and D both belong to the Longfor Times Tianjie commercial cluster. Hall C mainly features fast fashion stores, while Hall D focuses on high-quality dining. The two halls are connected via corridors or plaza spaces, creating interaction and covering high-density visitor flow between the halls to enhance brand exposure. With a daily footfall of 300,000, the LED screens between Halls C and D are positioned at the core intersection of the main flow, reaching both trendy and family consumer groups, creating a double-flow effect.
The LED screens are located in the central atrium connecting the two halls, acting as a visual hub linking family-and-child and youth-trendy consumption scenarios. Based on big data on consumer behavior, the Longfor commercial team dynamically adjusts the playback strategy: family dining advertisements are prioritized during weekday noon hours, while youth entertainment content is emphasized in the evening.
Located at the intersection of the atrium on Level 1 of C Hall and the corridor connecting to D Hall, this area is a key thoroughfare linking C Hall's parent-child education zone with D Hall's trend entertainment zone. It sees an average daily footfall of over 260,000, with families accounting for 45% and young adults for 50%, achieving precise coverage of two key audience groups. Through a content layering strategy, the screen focuses on interactive family content during the day and switches to trendy entertainment themes at night, realizing scenario-based marketing.As a youth cultural landmark in the Chengdu-Chongqing Twin-City Economic Circle, it has been featured multiple times by CCTV and Chongqing TV and was selected as one of the top ten internet-famous check-in spots in Yuzhong District. Its content design often incorporates Bayu cultural elements. For instance, in the 2024 promotional campaign for the city image of the Mountain and Water City, a 4K documentary "Three Gorges of the Yangtze River" was played in a loop on the screen, and in collaboration with D Hall's Barossa restaurant and wine bar, a special riverside cocktail was launched, achieving both cultural promotion and commercial conversion.The LED screen in C Hall of Longfor Times Tianjie facing D Hall is centered on scene integration, technological innovation, and data-driven strategies, building a dual-engine communication ecosystem for family-oriented and youth-trend audiences. It has not only become a prime vehicle for brand marketing but, through continuous content innovation, also drives the commercial area’s upgrade from a shopping destination to a city cultural experience center.Its prime location, immersive experience, precise audience operation, and cultural symbolic value make it a premium channel for brand marketing. Compared with similar commercial areas, its lower CPM and long-term brand value creation provide investors with a high cost-performance investment return.
