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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：240 |
| Address：No. 2 Times Tianjie, Longfor Times Tianjie, Yuzhong District | Format：led | Duration：15s |
| Location：Exterior facade of Times Tianjie AB Pavilion | Min Qty：1 | |
| Size：28.416m*16.128m | Min Period：month |
As the LED screen at the main entrance of the shopping mall, it is primarily used for broadcasting commercial advertisements, brand promotions, and information about mall events, featuring high exposure. During themed events held in the mall, the LED screen dynamically displays content matching the theme, enhancing the immersive experience. The main entrance at the North Square is a key point where mall foot traffic converges, and the LED screen covers major customer flow paths, increasing the reach of advertisements.As a dynamic medium at the entrance, it quickly attracts consumer attention and forms a visual anchor. Times Tianjie, as the largest shopping center cluster in Asia, emphasizes its status as an urban landmark through its public facilities, integrating elements of commerce, art, and technology. The LED screen at North Square may be one of the eight main public squares. After the renovation of Halls A and B, the proportion of young customers has further increased, aligning well with the fashionable orientation of LED advertising.The LED screen at the North Square main entrance of Longfor Times Tianjie AB Hall is located on the exterior facade outside Hall A's main entrance and is one of the core visual identifiers of this area, situated at the intersection of Changjiang Second Road and Daping Main Street, adjacent to Exit 2 of Shiyou Road Station on Metro Line 1. It is a must-pass location along the core traffic flow of the commercial area. With a geographic advantage, it covers an average of over 228,000 visitors daily, making it a prime medium for brand communication and event promotion.As the face of Longfor Times Tianjie, the screen plays international brand advertisements, mall promotions, and exclusive brand launch information at a high frequency. For example, during the 2025 Spring Festival activities, the screen in conjunction with the AB corridor created a 'Splendid City Gate' themed visual, accompanied by the dynamic projection of seventeen gates opening and closing in a nine-to-eight pattern, fostering an immersive festive atmosphere.
The LED screen is not only a landmark facility of Hall A but also forms a visual matrix of Times Paradise together with the Dragon Gate facade at Hall B Plaza and the LEDD-MAX interactive installation at Hall C Fountain Plaza. Through multi-screen linkage, the commercial district can create a full-scene experience from the entrance to the core area. For example, during the 'Dream of Tang Dynasty' themed event in 2020, the LED at the North Plaza combined with traditional elements such as the archway and thousands of lanterns recreated the bustling scenes of an ancient temple fair, attracting over 100,000 visitors in a single day.The main LED screen at the North Plaza entrance of Longfor Times Paradise Halls A and B, thanks to its superior geographical location, advanced technical parameters, and diverse content presentation, has become the core visual engine of the Daping business district, continuously enhancing commercial experience and promoting city culture.The LED screens at Longfor Times Paradise Halls A and B are built on a foundation of technology, connected by scenarios, and driven by data. They create a media communication ecosystem with high exposure, strong interaction, and deep penetration. They have not only become a golden platform for brand marketing but also, through continuous content innovation and integration with urban culture, promoted the transformation of the business district from a consumption destination to a cultural experience hub.Adjacent to Exit 2 of Shiyou Road Station on Metro Line 1, it is a must-pass area on the core traffic routes of the business district. According to the latest 2025 data, Times Paradise sees an average daily flow of 320,000 visitors. Among them, the main North Plaza entrance, as the primary passage, reaches over 260,000 people daily. The surrounding area is served by 12 bus lines and two metro transfer stations. It is only a 10-minute drive to core business districts such as Jiefangbei and Yangjiaping, and within 30 minutes covers all major areas of the city. Its geographic location not only attracts local consumers but also enables cross-regional exposure through tourist traffic.
