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- Media Map
| Area：Shenzhen | Type：Metro | Frequency：120 |
| Address：Shenzhen Bay MixC | Format：led | Duration：15s |
| Location：Subway Passage Link Corridor B Area | Min Qty：8 | Operating Time：8-23o'clock |
| Size：369㎡ | Min Period：week |
Located at Houhai Station on Lines 2/11/13 → the only main passage to Area B of MixC Phase II, the core flow line of the underground 'Green Valley', 100% mandatory exposure, no competitor traffic diversion, no other LED screens or major brand distractions, enclosed underground space highlights the visuals more, long dwell time, high memorability, low-interference immersive environment; large screen combination amplifies communication effect, high-definition picture quality combined with corridor time-space tunnel design creates an immersive light and shadow experience easily prompting people to stop, check in, and share on social media.
The underground corridor of Area B at Houhai Station, Nanshan District, Shenzhen, is the only main passage for subway passengers entering Phase II of the mall. The underground level carries an average of 80,000 subway passengers daily, accounting for 65% of the mall's total traffic. On weekends/holidays, traffic increases by 20%-30%, providing stable traffic for high-frequency brand exposure. It connects the subway, Area B retail/dining, and Wave Water Curtain Plaza, serving both commuting and leisure check-in purposes.
The location enjoys an enclosed underground exclusive passage scene, with no scattered ads distracting attention, naturally gathering the full flow of pedestrians. Commuters and leisure shoppers naturally pause to view throughout all hours, providing immersive brand exposure and strong audience memory retention. It is the only essential underground passage connecting subway traffic with the Shenzhen Bay MixC Area B commercial complex, making it an irreplaceable landmark-level indoor premium media location in the shopping district.
Located in the core luxury business district of Shenzhen Bay and the interchange hub of the three-line Houhai Metro, it fully captures the commuter traffic from the subway and the high-end consumer flow of the mall. It is the only underground main passage directly connecting to MixC Mall B Zone via metro, with a prime location, exclusive traffic line, and irreplaceable presence. It is a scarce landmark-level media resource in the business district with high location barriers, non-renewable, and long-term value retention.
It is the only mandatory pathway for metro passengers to enter the mall, with no detours, achieving full coverage of foot traffic and ensuring ad exposure without any loss. The underground passage offers a closed environment free from outdoor light interference and other distracting advertisements, making the LED screen the core visual focus of the entire corridor. Pedestrians spend extended time walking and stopping, leaving a deep brand impression. It is an excellent core advertising medium for high-end brand image promotion, product launches, event marketing, and urban commerce.
Featuring indoor commercial high-end small-pitch high-definition screens, it allows close-up viewing without pixelation, with true-to-life color reproduction and smooth dynamic images without trailing effects. Wide viewing angles ensure clear visibility from multiple directions for passing crowds. It can seamlessly play brand TVCs, creative dynamic visuals, and holiday-themed visuals, meeting the high-end visual standards of luxury business districts, leaving a strong and lasting brand impression.
Thanks to its unique 'Green Valley' aesthetic space, high-net-worth traffic from the Houhai CBD, and excellent consumer scenario conversion rate, it attracts high-net-worth headquarter office customers and demonstrates strong consumption conversion capabilities, making it a rare and high-quality media resource in Nanshan District, Shenzhen.
