Media Resources

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.

Platform 3 at Xizhimen Station is an alighting-only platform. All arriving passengers who need to transfer to other lines, exit to the ground level or head to Beijing North Railway Station must walk through this U-shaped passage to the concourse on Level 2. There are no alternative diversion passages, enabling 100% coverage of all arriving passenger flow.

Escalator advertising reaches passengers in an unavoidable way, outperforming traditional advertising spaces in reach rate. Large-format visuals combined with dynamic technology greatly boost brand recall. Scenario-based content and interactive traffic generation directly drive sales. It features low costs, high audience retention and excellent cost performance, delivering both extensive exposure and strong brand memorability.

Every day, tens of thousands of passengers encounter these advertisements. Unable to use electronic devices while climbing stairs, passengers focus their attention on the ads, leading to a markedly higher information reception rate. The three-sided surrounding layout of the U-shaped area enables seamless connection of advertising visuals, delivering a complete and consistent display of the brand image.

Platform screen door stickers are positioned at the optimal eye level for passengers. As an unavoidable core visual spot along passenger waiting routes, they allow passengers ample dwell time while waiting, delivering high attention rate and effective reach. With passengers fully focused, information can be received completely.

This advertising spot is located on the main wall of the first screen at the north entrance of the station hall. It sits on the only mandatory traffic route covering security check, ticket purchase, gate access and platform transfers. 100% of all passenger flow in the station must pass through this area with no detour routes available, delivering zero-avoidance exposure to all passengers.

The media covers the entire through walls on both the left and right sides of the transfer passage, forming an enclosed brand corridor without breaks or obstructions from the passage entrance to the escalator area.

The media adopts a seamless full-wall coverage design on both the east and west sides of the passage. No columns or signage boards cut the display screen, delivering complete and coherent visuals. It can independently showcase brand images, or be combined with passage floor stickers to create an immersive three-dimensional brand zone.