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Passengers spend an average of 15 to 40 minutes waiting in the station. They repeatedly look straight at the large screens while resting and waiting for ticket checking. They can be exposed to advertisements multiple times during a single trip, resulting in far higher retention of advertising information than short-duration media in passageways.

After entering the station, passengers first check their train numbers and locate the departure gates. They will voluntarily stop for 3 to 8 minutes, stand close to view the screens at eye level to obtain information. In this scenario, passengers demonstrate extremely high receptiveness to advertisements, without the sense of forced resistance triggered by outdoor advertising.

Located on both sides of the train schedule display screens in the lobby, this area naturally draws passengers' attention while they queue for security checks, locate boarding gates and wait for trains. It achieves 100% coverage of all waiting passengers with no blind spots, capturing the first visual impression of travelers on their journeys.

The media is located in an open lobby inside the venue with no columns or walls for obstruction, enabling a full 360° viewing range without any blind spots. Pedestrians passing by from all four directions—east, west, south and north—can view the advertising screen in its entirety.

The north-south and east-west passageways of the waiting hall, located at the core of the departure floor, all converge here. There are no columns or walls blocking the view. The 360° circular column structure enables 100% visibility across the entire waiting area without any blind spots for signal transmission.

Leveraging the advantages of Nanjing South Railway Station as a national-level transportation hub, the station receives an annual passenger flow of over 110 million people, with a stable daily passenger volume of more than 300,000 and a peak volume exceeding 400,000 during holidays. The massive and steadily growing floating passenger flow serves as an inexhaustible asset of communication traffic for media.

Passengers will pass through this spot many times while waiting for inquiries, resting before their trains, and traveling to and from ticket gates. A single passenger may view the advertisements 3 to 8 times during one trip, resulting in far deeper memory retention than media viewed briefly while passing through corridors.

The large screen is located at the visual focal point of the hall. Passengers traveling from the four directions (north, south, east and west) can view it at eye level without any visual obstructions, achieving 100% coverage of all waiting passengers in the waiting hall. Travelers will repeatedly see the screen multiple times during their entire journey, including entering the station, waiting for trains, checking tickets and leaving.