Nanyue Tower is a comprehensive commercial building integrating business, finance, dining, and leisure shopping. It is located at the intersection of Huaxia Road and Huacheng Avenue in the Zhujiang New Town CBD of Guangzhou. Media is placed on the exterior facade of Nanyue Tower, directly facing the main thoroughfare of Zhujiang New Town, attracting a large flow of people and vehicles, with prolonged audience viewing time.
LED media, with its unique location, technological configuration, and content operation strategies, has formed multi-dimensional communication advantages. It has become an important platform for brands to achieve high-impact exposure in Shanghai's core business districts, significantly increasing audience dwell time and brand recall, far surpassing the instantaneous exposure of single-screen advertisements.
Located at the main entrance of Yujiatou Community, it is the only passage for all vehicles and pedestrians. Residents pass through an average of 4–6 times per day, naturally focusing their gaze on the advertisements above or beside the barrier, creating a no-detour, no-skip, cannot-ignore forced exposure, with actual measured resident contact rates exceeding 95%.
The surfaces of multiple load-bearing columns located in the main domestic departure corridor and check-in area of T1 are designed to perfectly align with the entire passenger flow from entering the terminal to checking in and waiting for security. The column structures in the departure hall are cleverly used to create a 360° immersive visual experience.
LED is one of the airport's core digital media resources, strategically positioned at key points before domestic departing passengers enter the security checkpoint. This LED is located on the second level of the T1 departure floor, above or on the side of the entrance to Security Area B, directly facing the queuing area, covering all departing passengers passing through Area B.
The second-floor departure hall lightbox sticker combination media is a highly strategically valuable static, scenario-based integrated advertising format within the airport. This resource uses large lightboxes as the core visual carrier, supplemented by customized floor or pillar stickers, creating a point-and-surface combined, three-dimensional communication matrix that deeply covers passengers' complete journey from entering the departure hall to completing check-in.
The lightboxes in the departure hall on the second floor of Terminal 1 are one of the airport's core static advertising resources. They are strategically positioned along the main passages of the departure hall that domestic departing passengers must pass through before check-in and security, as well as around the check-in islands, close to the check-in counters of major airlines such as China Southern Airlines and Hainan Airlines. They cover the entire process of passengers from entering the terminal to completing security checks.
The media matrix consists of 11 high-definition LED screens arranged in a continuous row around the baggage carousel, creating an all-encompassing visual surround with no blind spots, directly facing every passenger waiting for their luggage. The baggage carousel area naturally offers a high-attention, low-distraction, and highly immersive communication environment.