Located in the south area of Huacheng Square, specifically on the west side of Zhujiang East Road next to the sidewalk, the lightbox mainly faces Zhujiang East Road. This is a north-south main road with a very high traffic volume and also covers the dense pedestrian flow entering and exiting the south gate of Huacheng Square.
The areas with sealing panels on both sides of this passage are the core display zones for advertising media. This corridor is part of the Sky Magic Corridor, achieving seamless connection from the subway station to the second floor of the shopping mall or ground level. It not only provides shelter from wind and rain but also serves as a long corridor for visual displays.
As a closed or semi-closed pedestrian corridor, pedestrians mainly focus their sight on the front and the side walls. Lightbox advertisements in this environment have extremely high visual exclusivity, and without the interference of mobile pop-ups or video ads, the information transmission rate is extremely high.
This media resource is located on the main traffic line connecting Houhai Metro Station and the second phase of Shenzhen Bay MixC. As a route that commuters must pass through, it provides high-frequency exposure to strengthen brand memory. The audience naturally receives advertising information while stopping to enjoy the scenery.
This passage directly connects with the high-net-worth passenger flow of Metro Line 11, directly diverting the massive passenger flow from the rail transit to high-end shopping malls. As a necessary route, the passenger flow direction is linear, either unidirectional or bidirectional, with long visual dwell time.
Located on the exterior facade of the Hangzhou Telecom Building, with a total area of about 1,500㎡, this super large billboard covers the entire Wulin Square area. It is a must-see visual C-position for high-end elite consumers and tourists, with an unobstructed line of sight and just a 250-meter walk to Hangzhou Tower, covering the massive flow of people and vehicles in Wulin Square.
This location is situated within the transportation hub of the core business district of Qianjiang New City. It is an important advertising spot connecting the subway and the MixC shopping district, with advertising exposure mainly concentrated during commuting and weekend shopping periods, resulting in a high brand reach rate.
As the necessary path connecting the subway station and MixC Mall, this lightbox captures pedestrians' 'first glance' as they enter and exit the mall, achieving a seamless scene transition from public transportation to high-end consumption.