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It consists of a giant vertical LED screen on the upper level and a horizontal LED large screen on the lower level operating in tandem. The dual screens form a three-dimensional visual matrix, facing the traffic on Rama IV Road and the viaduct route of the light rail. Boasting an unobstructed wide view, they deliver striking visual impact even from a long distance.

The screen is installed on the street-facing facade of the main MBK building, at the intersection of Rama I Road. Facing two-way traffic and a pedestrian overpass, it is an iconic naked-eye 3D oval LED media in the Siam commercial district.

Light boxes are neatly arranged linearly on both sides of the passage to form a continuous and complete brand exhibition corridor. The premium light boxes feature large-format and high-quality displays, focusing on building brand image from a distance.

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.

Platform 3 at Xizhimen Station is an alighting-only platform. All arriving passengers who need to transfer to other lines, exit to the ground level or head to Beijing North Railway Station must walk through this U-shaped passage to the concourse on Level 2. There are no alternative diversion passages, enabling 100% coverage of all arriving passenger flow.

Passenger flow in the passage moves at a moderate pace. Passengers walk slowly when exiting the station and have ample time to linger. They face the lightbox advertisements directly from the optimal horizontal viewing angle, resulting in an extremely low advertisement avoidance rate and high conversion rate of effective exposure.

The media consists of one large high-definition LED screen combined with four premium luxury light boxes. The entire media setup is continuously installed along the wall, running through the main passage of the station hall to form a complete, grand and uninterrupted ultra-long brand exhibition corridor. It is a scarce integrated dynamic and static composite advertising medium inside Wangfujing Station.

Located at the core downward passage of the escalator leading from the concourse to the platform within the paid area, it serves as the only mandatory route for all passengers entering the station for rides and transferring between two lines with no alternative detours, achieving full passenger flow coverage and compulsory exposure.