When passengers descend from the departure hall to the remote stands via the escalator, their sight naturally focuses on the area directly in front of the escalator exit. Advertisements positioned directly in their line of sight can impact the audience's view with the most complete composition and the clearest details.
The light box on the side of the escalator is cleverly embedded in every step of the passenger downward with its unique vertical vertical shape, and the light box on the side of the escalator occupies a very private and exclusive visual space, realizing the efficient transformation of advertising
The lightbox is suspended above the exit gate head, utilizing the natural upward viewing angle of passengers as they pass through the gate, creating a visually ritualistic focal point. This greatly enhances the first impression of the brand in the minds of international travelers and achieves efficient conversion of advertising.
The lightbox located above the VIP security checkpoint occupies the visual throat of this elite pathway. Suspended above the entrance of the passage, the lightbox occupies the golden viewing area for travelers looking up, greatly enhancing the return on advertising conversion.
As the area where passengers spend the most time during the arrival process, the baggage claim conveyor belt area has a unique time advantage, with passengers spending an average of 10-20 minutes retrieving their luggage, achieving truly zero-interference communication.
As a necessary throat connecting the isolation area and the baggage claim hall, the lightbox media carries a very high traffic weight. Unlike the dispersed attention in open halls, the corridor space has a natural converging effect, forcing passengers' gaze to naturally focus on the walls on both sides while moving.
This media is located on the walls on both sides of the baggage hall exit in the T2 first-floor arrival hall. It covers the area where people picking up passengers tend to stay for a longer time, and at the same time, lightboxes at the passenger exit often occupy the golden ratio of the visual field, becoming the focal point of travelers' attention.
The media located next to the T1 arrival lane is a must-pass route for arriving passengers. The large media area has a strong advertising impact. The column light boxes on the arrival lane utilize the three-dimensional structure of the pillars to achieve a 360-degree all-around display, ensuring the completeness and shock value of brand exposure.