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Large screens occupy the primary visual touchpoint for passengers entering the station, serving as the first brand imagery visitors see upon arrival. Passengers can view them from multiple vantage points throughout their journey—when slowly driving down the elevated drop-off road, walking through station entrance corridors, and queuing for security checks—generating triple exposure effects: long-distance visibility, sustained display, and repeated viewing.

As the core structural columns of the terminal hall are essential sightlines that passengers cannot avoid, the advertisement reach rate is nearly 100%. The waiting hall features a high, open ceiling and unobstructed space with no shops or crossbeams. The light box design enables clear visibility from near and far with unblocked viewing angles and zero blind spots for communication, delivering all-round multi-angle display.

Media booths are symmetrically arranged on the east and west sides of the main hall, covering all passenger exit diversion routes. Whether passengers head for the east or west exit, transfer to the metro, or wait for online car-hailing services and taxis, they will pass by light box advertising spots within short distances, with no detour blind spots and no missed passenger flow.

The central core visual media in the arrival hall differs from the scattered media spots on both sides. It occupies the prime visual zone at the heart of the hall, with unobstructed views from left to right and full coverage front and back, forming an iconic digital media matrix visible to passengers throughout their entire exit journey.

Located on the exit floor at the gateway of Guangzhou South Railway Station, it serves as the first visual touchpoint for travelers arriving in the Greater Bay Area. The dynamic display on the large screen exudes a premium texture. The spacious lobby features no columns or barriers to block views, with the screen installed at an optimal eye-level height that allows all visitors, near and far, to view the content in full without any blind spots.

The transfer lounge features a quiet and private environment, free from the noisy crowds and hurried foot traffic found in arrival and departure corridors. Passengers typically wait between 15 and 60 minutes during transfers, mostly sitting quietly to rest or handle temporary work, with ample spare time to voluntarily engage with information displayed on the screens.

After exiting the station, passengers pull or carry their luggage and move at a leisurely pace with relaxed mindsets. Their average transit and dwell time ranges from 5 to 15 minutes. Passengers can view advertisements 2 to 3 times repeatedly throughout their journey. Such short-duration, high-frequency immersive exposure delivers far stronger brand retention than transient advertising media in passageways.

Mandatory visual monitoring points for passengers to complete real-name verification and queuing security checks. Images can be viewed clearly and stably from near and far in crowded areas of the lobby with no column obstructions, providing an unobstructed line of sight throughout queuing, passage and departure.