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Area:Beijing | Type:Metro | Frequency:0 |
Address:Beijing | Format:Film | Duration:/ |
Location:A subway class A station | Min Qty:1 | |
Size:/ | Min Period:week |
The average daily passenger flow of the Beijing subway exceeds 10 million, and most of the A-level stations are distributed in core business districts and transportation hubs, covering high-spending groups and white-collar workers.
The top wall sticker of the ladder is located on the line that passengers must pass through when entering and exiting the station, forming mandatory visual contact, and the efficiency of a single contact is as high as 80%.
The advertising screen is displayed around the clock, covering the morning and evening peak and peak passenger flow without time limit, and the average daily exposure time is more than 18 hours.
The 4-week investment cycle fits the consumer memory curve, and repeated reach forms the inertia of brand recognition.