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- Media Map
| Area：Xian | Type：Metro | Frequency：0 |
| Address：Line 16 | Format：Light box | Duration：0 |
| Location：Entrance and exit passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2810mm×1450mm | Min Period：month |
Located along the first fully automatic driverless metro line in the northwest, installed on the side walls of the access passages at each station entrance and exit, this static metro media in Xixian Fengdong New Area boasts great strategic value. It occupies the only mandatory passage for passengers entering and exiting stations. Even under natural light in the entrance and exit passages, the visuals remain clear and eye-catching, with long-term memorability 3.2 times higher than that of ordinary outdoor advertisements.
The media features a standard size of 2810mm×1450mm, adopting the classic 12-sheet metro light box. It delivers bright and high-definition visuals, with the light box installed at eye level for natural viewing by walking passengers entering and exiting stations, ensuring sufficient exposure duration. The metro line connects Qinchuangyuan, Xixian Building, Happy Valley, International Football Center and cultural tourism sites, covering diverse audiences including talents from science and innovation enterprises, industrial white-collar workers, cultural tourists and local residents. Advertisements can be placed at a single station or rolled out across multiple stations to achieve matrix exposure.
The light boxes are installed in the mandatory entrance and exit passages for passengers, at the prime height parallel to passengers’ line of sight with no obstruction during passenger flow. Daily exposure covers the 18-hour full-day operation period, and a single spot can effectively reach up to 20,000 people per day. Passengers move at a slow pace while entering and exiting stations, paying far more attention to light box visuals than when waiting on platforms. The complete reading rate of brand information is 30% higher than that of ordinary concourse light boxes.
It fully connects the core sectors of Fengdong, including industry, government services, cultural tourism and residential areas. The 12-light boxes at entrance and exit passages serve as the main standardized static media for the line. Installed on the side walls of essential passages at each station entrance and exit, they form prime media positions that passengers cannot bypass throughout their entry and exit. Featuring precise regional coverage, neat and striking visuals, and stable long-term exposure, they constitute high-quality subway advertising carriers for tapping into the Xixian New Area market.
As the backbone rail transit of Xixian New Area, Line 16 is a vital vehicle for the rising value of the new urban district. Benefiting from the development dividends of the new area, it delivers communication value with long-term appreciation potential. The media is located at the throat positions for passenger entry and exit. Every passenger passing through the stations will view the advertisements, bringing highly certain exposure. It is a cost-effective subway media resource for brands to seize the market of the new center of Greater Xi’an and accurately reach industrial and residential populations in Fengdong.
The media operates alongside the subway throughout its service hours to provide stable round-the-clock exposure. Passengers’ daily commutes create high-frequency repeated contact, continuously consolidating brand recognition in the region. It supports flexible and diverse advertising options: precise placement at a single station, or joint placement across multiple stations to achieve full-line matrix exposure. With flexible budget control, it suits diverse scenarios including long-term brand cultivation, real estate lead generation, cultural tourism festivals, government and enterprise publicity, commercial promotions, and new product launches.
