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- Media Map
| Area：Lan zhou | Type：Outdoors | Frequency：120 |
| Address：No. 129 South Guangchang Road, Chengguan District | Format：led | Duration：15s |
| Location：Dongfanghong Square | Min Qty：1 | Operating Time：11-21o'clock |
| Size：东26m(W)*7.72m(H) =200.72㎡、北13.56m(W)*8.76m(H) =118.79㎡ | Min Period：week |
Located at the core of Dongfanghong Square in Chengguan District, Lanzhou, known as "Lanzhou's Living Room", it is a comprehensive cultural square integrating commerce, commemoration and leisure. Situated in the absolute urban core, it is served by multiple bus routes including Bus No.1, No.58 and No.109, with seamless connection to Metro Line 1. Relying on the traffic network of major urban roads, it covers the core area of Lanzhou and surrounding counties and districts, greatly expanding the brand influence range.
The east screen measures 26m (W) × 7.72m (H), with an area of 200.72 ㎡ and a resolution of 3608*1008. The north screen measures 13.56m (W) × 8.76m (H), with an area of 118.79 ㎡ and a resolution of 1584*864. The two screens adopt differentiated broadcast schedules: the north screen operates full-time from 08:00 to 22:00; the east screen runs during two prime time slots, 11:00–13:00 and 16:30–21:30, precisely covering midday shopping crowds and evening leisure peak hours.
The average daily foot traffic exceeds 200,000, and can reach 300,000 on weekends and holidays. Boasting a large and stable visitor base, it is suitable for advertising of various categories such as real estate, automobiles, cosmetics, home appliances, finance, cultural tourism and sports events. Adjacent to high-end commercial complexes including Guofang Department Store and MixC, it serves as a core gathering place for high-consumption groups in Lanzhou, delivering highly precise ad targeting and a higher share of effective exposure.
The exterior wall of the gymnasium on the west side of Dongfanghong Square in Chengguan District occupies the core position of "Lanzhou City Living Room". It faces Guofang Department Store and MixC across the square, with Qingyang Road, a major arterial road, running alongside. The square features an open and flat space without obstruction from tall trees or buildings. The large screen can target both pedestrians inside the square and vehicles on the road, boasting a wide visible range. The screen content can be clearly viewed from both near and far, achieving dual exposure to pedestrian and vehicle traffic.
Located on the west side of Dongfanghong Square in Chengguan District, with the municipal gymnasium beneath the screen, this site sits in the city center of Lanzhou. It is a venue directly under the Gansu Provincial Sports Bureau, featuring convenient transportation and an elegant environment. The gymnasium complex consists of a competition hall, training hall, bowling hall and other facilities, covering an area of 30,100 square meters and accommodating more than 6,000 spectators. It hosts various sports events and national fitness activities. Its audience is mainly middle-to-high-end consumers, making it ideal for brand promotion.
As a permanent core outdoor media at Dongfanghong Square, this location maintains steady and substantial traffic. Its daily pedestrian and vehicle flow ranks among the top of outdoor media sites in Lanzhou. It enjoys abundant regular base traffic, and the volume surges during major events. The LED screen delivers high-frequency, stable and cost-effective regular exposure, while the dual screens provide all-round high-frequency and steady coverage, fully covering communication scenarios across the square to realize integrated marketing effects of brand building and conversion.
