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| Area：Lan zhou | Type：Outdoors | Frequency：120 |
| Address：No. 4-6 South Guangchang Road, Chengguan District | Format：Naked eye 3D | Duration：15s |
| Location：Guofang Department Store | Min Qty：1 | Operating Time：8-22o'clock |
| Size：23.376m(W)*26.88m(H)=628.347㎡ | Min Period：week |
The large screen is a naked-eye 3D screen located at the curved corner on the north side of Guofang Department Store. Situated in the core business district of Dongfanghong Square and adjacent to the interchange station of Metro Lines 1 and 2, it serves as a core TOD hub location. It reaches a large number of commuters and shopping consumers every day. The square features an unobstructed wide view; the screen content can be seen from a long distance. It covers multiple perspectives including pedestrians, people staying in the square, and vehicle traffic on surrounding roads, offering a comfortable viewing distance to fully display the stereoscopic visual effect.
Adopting a small curved design that seamlessly fits the building structure, the screen measures 23.376m × 26.88m with a total area of 628.34 ㎡. It is one of the super-large standalone outdoor naked-eye 3D screens in the central urban area of Lanzhou. Featuring high brightness, high refresh rate and accurate color reproduction, it delivers clear and vivid images in the daytime and an extreme stereoscopic visual impact at night. It can present realistic breaking-screen immersive 3D effects without any wearable devices, with far stronger visual appeal than traditional flat LED screens.
Relying on the high-end commercial carrier of Guofang Center, this location accurately gathers high-quality core urban audiences, including urban business white-collar workers, trendy young people and tourists visiting Lanzhou. The average daily foot traffic exceeds 200,000, steadily drawing multi-dimensional crowds for commuting, shopping, leisure and cultural tourism check-ins. Boasting a large and stable traffic base, this location can effectively avoid invalid exposure, achieve precise brand influence building and value endorsement, and greatly improve the effective conversion rate of advertising campaigns.
The large screen is located on the building facade with a prominent position, free from obstruction by trees or structures, allowing the advertising visuals to be fully displayed with low advertising interference and higher audience attention concentration. Embedded in consumers' one-stop consumption journey of "strolling, shopping, dining, entertainment and enjoyment", the large-screen advertisement continuously reaches the audience during the prime time of consumption decision-making, greatly improving the conversion efficiency from brand exposure to actual consumption.
The large screen operates from 08:00 to 22:30, fully covering peak morning commutes, daytime commercial consumption, and prime evening leisure check-in hours. It delivers round-the-clock brand exposure. As one of the few landmark naked-eye 3D media in Lanzhou's core business district, it can meet the extensive exposure needs of mass-market brands and support high-end brands in building their image in the northwest market. Its media placement value and cost performance rank among the top tier of outdoor media in Lanzhou.
The Dongfanghong Square business district boasts huge foot traffic. The square offers ample viewing distances and excellent viewing angles, covering both pedestrian flows and vehicle traffic around the square. As Lanzhou's leading super department store, it hosts numerous first-store brands with high purchasing power among consumer groups. It is suitable for content placements such as new product launches, festival marketing and city image promotion. This iconic naked-eye 3D internet-famous large screen in the provincial capital of northwest China features both brand exposure value and social communication attributes.
