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- Media Map
| Area：Lan zhou | Type：Outdoors | Frequency：120 |
| Address：No.1 North Jinchang Road, Chengguan District | Format：led | Duration：15s |
| Location：Telecom Building | Min Qty：1 | Operating Time：9-21o'clock |
| Size：18m(W)*10m(H)=180㎡ | Min Period：week |
China Telecom Building at the West Exit of Dongfanghong Square is located at the intersection of Qingyang Road and Jinchang South Road. It serves as the core origin of Lanzhou city, right next to the exit of Dongfanghong Square Metro Station. Facing Guofang Department Store and Lanzhou Gymnasium, it is surrounded by commercial facilities including MixC, Digital Information Building and the mobile phone & digital street. Multiple bus routes converge here with heavy pedestrian and vehicle traffic, making it the visual focal point of the key crossroads in Chengguan District, Lanzhou.
The regular media broadcast time is 09:00–21:30 with rotating advertisement display. Most single advertisements last 15 seconds and play in a loop. Located at Dongfanghong Square, known as Lanzhou’s "city living room", this spot is a core area for local residents’ daily commuting and leisure activities as well as a popular check-in destination for tourists. Brand exposure here delivers both wide reach and credibility, ideal for brands to establish a presence in Lanzhou’s local market and build a landmark outdoor advertising communication platform in the city.
The large screen covers a total area of 180 ㎡ with dimensions of 18m(W)*10m(H). Adopting premium high-definition outdoor LED display technology, it features high brightness, wide color gamut and high contrast. Its brightness is adapted to the strong sunlight in Northwest China: the screen remains clear and transparent under direct sunlight in daytime, and presents rich colors with striking visual impact at night. It supports playback of all formats of materials such as dynamic graphics and brand posters, delivering smooth and delicate visuals to perfectly showcase brand quality content.
The large screen faces the main view of the crossroads with no tall buildings or green plants blocking the view. It naturally captures the sight of passing crowds and delivers an outstanding passive eye-catching effect. Boasting excellent two-way visibility, it covers both vehicle traffic at the intersection and pedestrian flow in the square. It enables dynamic long-distance exposure to vehicles to quickly reach commuter traffic, while allowing pedestrians at close range to read the content clearly, maintaining a stable visual anchor throughout the day.
The site features diverse surrounding businesses and multi-level traffic flow. To its north lies Dongfanghong Square and Lanzhou Gymnasium, radiating high-end commercial complexes including MixC and Guofang Department Store. It attracts an average daily footfall of over 800,000 and vehicle flow of more than 600,000. Audiences stay for a long time, and the advertising exposure base far exceeds that of ordinary outdoor screens in commercial districts. The crowd has strong purchasing power, wide coverage and remarkable communication penetration.
As the core urban landmark of Lanzhou, Dongfanghong Square is deeply rooted in local residents' awareness. It ranks among the top in the city in terms of urban recognition, credibility and influence. Brands can form an in-depth bond with the core urban IP of Lanzhou, breaking the limitation of simple exposure of ordinary outdoor advertisements. Leveraging the credibility of this landmark to empower brand image, brands can rapidly raise local popularity and public trust, helping take root in Lanzhou and expand across the entire Northwest market, achieving dual gains in exposure and brand reputation.
