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| Area：Wuhan | Type：Outdoors | Frequency：0 |
| Address：No. 190 Binjiang Avenue, Hanyang District | Format：light show | Duration：1 minute |
| Location：Hilton Shanghai Sheshan | Min Qty：1 | Operating Time：19-22o'clock |
| Size：20993m² | Min Period：sun |
Boasting an unobstructed 180° front river view, the viewing positions cover the entire route of the Yangtze River night cruise ships, the Wuchang riverside viewing belt, the Hanyang riverside walkway, cross-river traffic and river waterways. It reaches massive audiences from both land and water perspectives, precisely gathering core target groups: national tourists taking the Yangtze River night cruise, who form a large traffic base and enable wide dissemination. The exposure sees a leap in volume during holidays and major urban cultural and tourism events.
When viewers stop to watch on the open riverfront, their field of vision is fully occupied by light and shadow images, creating passive and in-depth exposure without ad aversion. Different from the brief passing exposure of traditional outdoor LED screens, the light show lasts up to 22 minutes, keeping audiences staying longer with focused attention. Combined with integrated sound, light and electricity effects and high-gamut dynamic visuals, it delivers strong audio-visual impact, deeply strengthening brand recall and achieving a markedly higher communication conversion rate.
The prime lighting period runs from 19:30 to 22:30 every night, with extended playback on holidays. It continuously reaches target audiences during the peak hours of nighttime leisure and consumption. The media display area is 20,993 ㎡ with a pixel specification of 560×800, delivering delicate and stable imaging and excellent long-distance visibility. The media supports multiple content display formats. Short copy with 4 characters or fewer can adopt fly-in freeze or upward scrolling effects, while long copy with more than 4 characters is recommended to be presented via upward scrolling.
The light show at Hilton Wuhan Yangtze Riverside is the only landmark media of a five-star hotel on the Hanyang Riverside section of the Yangtze River Light Show. Boasting a prime viewing spot on the south bank of the Yangtze River, it leverages its rare cultural and tourism location, high-end carrier attributes, ultra-high-definition large screen hardware and all-dimensional exposure perspectives to form differentiated communication advantages distinct from ordinary building light media. It serves as a high-end light and shadow communication venue on Wuhan’s four river banks featuring outstanding texture, traffic and brand tonality.
This site is part of the official regular landscape system of Wuhan Yangtze River Light Show, empowered by the urban cultural tourism IP of the Yangtze River Light Show. It shares organic traffic from official media and short video platforms. The carrier is the facade of a five-star hotel with inherent high-end brand appeal. Advertising content blends into the night skyline of the Yangtze River, reducing the sense of hard advertising and greatly elevating brand image texture. It is suitable for scenarios such as high-end brand image promotion, festival greetings and urban theme publicity.
It delivers 360° all-round light and shadow presentation with no blind spots, achieving multi-angle exposure for vehicle traffic, pedestrian flow and high-altitude views. It is a genuine urban floating giant screen at height with irreplaceable landmark media value. Audiences stay in a relaxed leisure state without resistance to advertisements, leading to higher acceptance and willingness of consumption conversion. Tied to the official urban night tour business card, this medium boasts far stronger media credibility and brand endorsement than conventional outdoor advertisements.
