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| Area：Wuhan | Type：Outdoors | Frequency：0 |
| Address：No.182 Hankou Yanjiang Avenue, Jiang'an District | Format：light show | Duration：1 minute |
| Location：Pearl Howard Johnson Hotel | Min Qty：1 | Operating Time：19-22o'clock |
| Size：40338m² | Min Period：sun |
Located at No. 182 Yanjiang Avenue, Jiang'an District, Wuhan, it serves as the core landmark carrier for the Hankou section of the Yangtze River Light Show. The giant golden sphere on the roof is the most recognizable visual symbol along the entire Yangtze River waterfront. Facing the main waterway of the Yangtze River directly, it overlooks the Wuchang and Hanyang areas on the opposite bank across the river. It connects the entire riverside light belt of Hankou and is one of the key building media for the Yangtze River Light Show.
The total media display area reaches 40,338 square meters. Adopting a dual-facade dynamic light and shadow system, it can present diverse content including brand logos, dynamic short films, and themed creative animations. It delivers delicate image layers and can render complex visual effects. Regular lighting hours are from 19:30 to 22:30, offering sufficient brand exposure time every night. The effective brand exposure duration per night can reach 40 to 60 minutes, and pre-launch trial playback and debugging are supported to guarantee image presentation quality.
This site features an ultra-large building light and shadow display area equipped with a high-definition dynamic light and shadow system. It supports two-sided stereoscopic image performance and can display diverse content such as high-definition brand visuals, dynamic creative animations, and city-themed light and shadow special effects. With delicate images and strong color gradation, its visual impact far exceeds that of traditional outdoor media. It can adapt to various scenarios including brand promotion, holiday-themed performances, urban cultural tourism activities, and milestone event marketing.
The site faces the river with no obstructions at all, boasting three viewing perspectives spanning the river surface, riverbank and opposite bank. Whether viewed from a distance at Wuchang River Beach, at eye level from Yangtze River cruise ships, or spotted by traffic along Yanjiang Avenue and pedestrians at Hankou River Beach, the light and shadow effects of the building can be clearly captured. Naturally standing as the visual focal point of the city’s nightscape, it delivers strong exposure without targeted traffic attraction.
The media forms a four-dimensional traffic matrix covering "river surface + riverbank + opposite bank + vehicle flow", featuring wide and high-quality audience reach. A single brand can achieve 15–20 exposures per day, with out-of-town tourists accounting for over 40% of the audience. It has broad audience groups, a large traffic base and a strong consumption atmosphere, serving as a core platform for brands to deepen local market presence and achieve omnichannel exposure.
This location radiates massive three-dimensional passenger flow, covering hikers at Hankou River Beach, tourists on Yangtze River sightseeing cruises, vehicles on Yanjiang Avenue and sightseers at Wuchang River Beach. Its effective viewing distance reaches 1000 meters, maintaining complete and delicate visuals even from far away to easily draw audience attention. Its advertising conversion efficiency is markedly higher than traditional outdoor media, offering brands a high-density exposure scenario with full-area coverage. After brand placement, the secondary communication rate on social media increases by more than 40% on average.
