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- Media Map
| Area：Xian | Type：Outdoors | Frequency：120 |
| Address：No. 700 Beichen East Road, Weiyang District | Format：led | Duration：15s |
| Location：Chanba INCity | Min Qty：1 | Operating Time：10-22o'clock |
| Size：8.0m*6.0m=48.00㎡ | Min Period：2week |
Leveraging the high‑atrium architectural structure, the screen is free of column and counter obstructions, enabling cross‑floor three‑dimensional visibility with upward viewing from the first floor, eye‑level viewing from the second floor, and overhead viewing from multiple upper floors. It covers the full consumer journey including entry, shopping, escalator transit and atrium check‑ins. Each piece of content lasts 15 seconds with a carousel interval of 1‑2 minutes and an average daily play frequency of over 100 times, ensuring high‑frequency, stable and uninterrupted delivery of brand messages to effectively strengthen memory points and cognitive penetration.
The mall receives 7.5 million visitors annually. Boasting an extra‑large size and high‑definition dynamic imagery, the screen can quickly capture consumers’ attention and serve as a natural "visual anchor". It comprehensively captures vertical foot traffic across all floors to deliver high‑frequency forced exposure and effectively draw scattered crowds toward the atrium. Generation Z accounts for more than 60% of visitors. As a core visual anchor, this screen effectively extends brand exposure dwell time.
The project is rooted in the mature residential area in the eastern city, radiating numerous high‑density communities within a 3‑kilometer radius and covering approximately 850,000 resident consumers. Its core target audiences are 25‑44‑year‑old young white‑collar workers, parent‑child families and local residents, who feature strong consumption loyalty, high repurchase rates and stable consumption demands. Housing a full spectrum of businesses including trendy retail, specialty catering, parent‑child entertainment, lifestyle services and cinema leisure, the mall acts as the preferred core venue for local residents’ daily shopping, weekend family outings and casual dining.
Located in the prime atrium position on the second floor along the core traffic flow at the mall’s east entrance, this spot constitutes the primary visual focal point for passengers exiting the subway and visitors entering through the east gate. As the main passenger‑introduction passage of the mall, the east entrance draws three core groups of visitors: subway commuters, local community pedestrians, and self‑driving guests. Boasting heavy foot traffic and high‑quality audiences, it delivers forced visual exposure by nature, reaching nearly all on‑site visitors without blind spots. It is a scarce core‑traffic atrium advertising medium inside the mall.
Featuring four core strengths — location, target audience, hardware facilities and scarcity, it perfectly integrates the exposure, communication and commercial value of outdoor LED screens. It serves not only as a premium channel for brands to reach high‑net‑worth groups in Central China, but also a preferred medium for high‑end and differentiated brand communication. It helps brands achieve efficient exposure, in‑depth penetration and value enhancement in Xi’an’s core market.
Capturing dual traffic from subway arrivals and community in‑store visits, this site targets consumers who take the initiative to come to the mall. Different from generalized outdoor traffic, its advertising messages reach consumers right at their purchasing‑decision scenarios. It can act as the main visual carrier for atrium pop‑ups, theme exhibitions and holiday events to link advertising communication with offline activities. Endowed with natural check‑in appeal, compelling advertising visuals encourage customers to take photos and share content, generating secondary online communication across social platforms. It is a high‑quality indoor atrium advertising medium in the Chanba Xinjiamiao business district.
