- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 666 Jincheng Avenue, Wuhou District | Format：led | Duration：15s |
| Location：Jincheng Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.5m×12m | Min Period：week |
Located at the hub of the mall’s hollow high‑ceiling atrium, this spot serves as an unavoidable visual focal point for customers entering and exiting the atrium and taking escalators between floors. The large‑screen display can be fully viewed from the ground floor and the corridors on the second and upper floors with virtually no blind viewing zones, covering pedestrian flows across multiple floors. The high‑definition LED display delivers powerful visual impact. Whether customers are passing by in a hurry or stopping to rest, they will passively receive advertising messages, resulting in far higher effective exposure frequency than other in‑mall indoor media.
Occupying a prime position on the first floor, it stands as an irreplaceable core indoor visual medium within the shopping mall. Combined with multiple communication advantages, it achieves compulsory and multi‑angle reach to in‑mall visitors. Acting as the mall’s "all‑in‑one information hub", the large screen can deliver timely and accurate announcements of mall events, promotional offers, new‑store openings and member benefits, directly reaching massive foot traffic and effectively boosting campaign conversion rates while sustaining brand exposure throughout operating hours.
Drawing on Chengdu Jincheng Wanda Plaza’s average daily foot traffic of over 250,000 visitors, the atrium, as a key circulation node, enables non‑selective, high‑frequency and highly visually penetrating advertising exposure. Situated at the "must‑see point" along consumers’ shopping journeys, it reaches audiences with strong purchasing power and precisely targets core consumer groups for beauty, automotive, 3C, real‑estate, catering and tea‑drink brands, effectively improving the passive reception rate and memory retention of brand messages.
Prime Main‑Stage Location at the West‑Side Atrium on the 1st Floor of the Shopping Mall, No. 666 Jincheng Avenue, Wuhou District. As a benchmark indoor high‑definition full‑color LED media in the southern Chengdu financial and business district, it occupies the core visual hub of the mall atrium. It covers multi‑layer corridors across the venue, escalator entrances and exits, as well as key areas for passenger flow rest and transit. Free of column obstructions and boasting an excellent viewing angle, it serves as a core advertising display spot with the densest foot traffic and optimal exposure performance within the mall.
Situated along the core traffic flow of the mall atrium, it captures vertical foot traffic from all floors and builds a three‑level exposure chain of "pass‑by‑stop‑and‑stare". With a daily average on‑site footfall of 250,000, it represents one of the few high‑traffic indoor atrium large‑screen resources in southern Chengdu. High‑quality comparable atrium large‑screen resources are in short supply within the same business district, granting high strategic value for competing brands to secure placement. Brands can seize the highest‑exposure spot inside the mall to effectively boost brand awareness in the southern Chengdu market and drive in‑store conversion.
High‑quality atrium large‑screen resources are scarce in the southern Chengdu financial business district. This exclusive spot holds the mall’s core visual traffic position, delivering broader coverage, higher reach efficiency and stronger brand recall. It enables high‑frequency, immersive repeated exposure to in‑mall visitors, helping brands rapidly cultivate the mid‑to‑high‑end consumer market in southern Chengdu, enhance local brand awareness and user mind‑share penetration, and effectively boost store traffic and consumption conversion. It is a premium core carrier for brands deploying offline scenario‑based marketing in southern Chengdu.
