- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 219 Wangfujing Street, Dongcheng District | Format：led | Duration：15s |
| Location：Wangfu Center | Min Qty：1 | Operating Time：7-23o'clock |
| Size：39.03m(宽)x13.02m(高）=508㎡ | Min Period：week |
Located at the core cross‑road at the north entrance of Wangfujing Golden Street, adjacent to the Forbidden City and Tiananmen Square, and directly accessible via Jinyu Hutong Station of Metro Line 8, this is a landmark outdoor media property within the Wangfujing business district. It features a 90°‑angled dual‑sided outdoor full‑color LED screen with a total area of 508.17 ㎡, supporting bidirectional image output. Its operating hours are 07:00‑23:00, delivering full‑cycle exposure covering daytime commutes, pedestrian‑street visits and night‑scene hours.
Facing directly onto the cross‑road, the large screen sits within the Wangfujing business district that receives an annual footfall of over 130 million visitors and an average daily footfall of 355,000. Visitor volume surges sharply during peak tourist seasons and public holidays. With an unobstructed viewing distance of up to 350 meters, the screen is clearly visible to pedestrians along the north‑south axis of Wangfujing Pedestrian Street and vehicles from all four directions of the cross‑road. It captures both pedestrian tourist traffic and urban vehicular flow to achieve comprehensive dual‑channel exposure for pedestrians and motor vehicles.
Boasting the top‑tier commercial IP of the national‑level Golden Street and enjoying a premium location close to core cultural‑tourism resources including the Forbidden City and Tiananmen Square, the site is surrounded by high‑end shopping malls such as WF CENTRAL, Intime in88 and APM, alongside multiple five‑star luxury hotels. It forms a well‑established high‑end consumption hub that draws four key audience groups: high‑net‑worth local Beijing residents, business elites, domestic cultural‑tourism visitors and international guests. The high proportion of primary consumers aged 25‑55 enables in‑depth engagement with Beijing’s high‑end local market.
Boasting a total screen area of 508.17 ㎡, this ultra‑large outdoor display delivers stunning visual effects with exquisite image quality and high‑fidelity color reproduction. It features excellent visibility under strong sunlight and stable high‑brightness performance at night. It supports output of diverse content including naked‑eye 3D, dynamic creative videos and themed posters. It presents crisp high‑definition visuals in daytime and creates immersive night‑scene atmospheres after dark. Outperforming small‑and‑medium‑sized media in commercial districts in terms of visual impact, it easily captures the public’s primary visual attention.
Most other media in the business district are single‑sided wall‑mounted screens along pedestrian streets or rooftop screens, with a lack of large‑scale two‑way corner‑facing resources. Endowed with the urban IP aura of "Eye of Beijing", the large screen ties brand placements to the landmark status of Wangfujing, a national‑level golden commercial street, offering a strong sense of brand exclusivity. During peak tourist seasons and holidays when foot traffic surges in the business district, enhanced by the screen’s remarkable night‑view performance, communication effects are further amplified, enabling dual outcomes of official brand image announcements and social viral dissemination.
The "Eye of Beijing" large screen at Wangfu Center is a top‑tier outdoor medium in central Beijing that integrates urban landmark value, high‑end audience reach and nationwide communication potential. It captures all‑day cross‑scenario traffic, fully covering three prime time windows: morning rush‑hour commutes, daytime tourist check‑ins, and nighttime consumption hours. With high‑frequency looping playback, it continuously reaches mobile audiences, deeply embedding brand perceptions.
