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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 238 Beijing Road, Yuexiu District | Format：led | Duration：15s |
| Location：Hengrun Plaza | Min Qty：1 | Operating Time：9-22o'clock |
| Size：5.64m×12.51m | Min Period：week |
Situated at the core visual spot of the high‑ceiling atrium, this location serves as a key focal point for shoppers entering and exiting the mall, escalator traffic, and themed atrium events. The entire commercial zone records a daily footfall of over 300,000. The mall sees an average daily footfall of 28,000‑35,000 on weekdays, with peak figures hitting 52,000 on weekends and public holidays. Its audience base consists of local residents, young shoppers, and tourists visiting Guangzhou from across the country. As a scarce media resource in the commercial district, it is ideal for brand image promotion, new‑product launches and holiday marketing campaigns.
Built directly above Beijing Road Station of Metro Line 6, the property was formerly known as Mingsheng Plaza. It has a total construction area of approximately 160,000 square meters and integrates shopping, dining, leisure and business functions. It seamlessly draws massive cultural‑tourism consumer flow from the pedestrian street. The screen measures 5.64m in width × 12.51m in height, and can act as the main visual display for offline events. During events, pedestrian volume in the atrium surges sharply. Advertisements interact with on‑site scenarios to form a complete chain of "screen exposure‑on‑site experience‑in‑store conversion".
Located in the prime central section of Beijing Road, it captures core traffic from Guangzhou’s top‑tier national‑level cultural‑tourism pedestrian street. Advertisements run on a 10‑15‑second looping cycle with over 120 daily play times. A single brand can achieve 15‑20 exposures per day. Out‑of‑town tourists account for more than 40% of its audience. Boasting broad audience coverage, a large traffic base and a vibrant consumption atmosphere, it acts as a core platform for brands to cultivate local markets while achieving nationwide exposure.
Located at the core of the high‑ceiling atrium, this space features an open and transparent layout with an effective viewing range of 7‑60 meters. Pedestrians on the ground floor and visitors stopping by the corridors from the 2nd to 4th floors can enjoy unobstructed views, delivering full‑coverage exposure across multiple floors. Unlike street‑side large screens in pedestrian streets that are mixed with passing non‑target crowds, this location draws exclusively in‑store precise consuming audiences with longer dwell time and stronger purchase intention, greatly boosting ad recall and conversion efficiency.
The business district sees an average daily footfall of over 300,000, with a sharp surge in visitor numbers during holidays. The atrium LED screen is estimated to achieve around 70,000 effective daily impressions. Supported by dual traffic sources consisting of steady local consumers and national tourists, it serves as a scarce resource for brands to seize on‑site communication positions within the Beijing Road business district. In terms of audience value, it can showcase urban branding, cultural‑tourism highlights and consumer brand images to out‑of‑town visitors, realizing dual outcomes of deep‑rooted local engagement and external outreach.
The main atrium functions as the key venue of Hengrun Square for trendy markets, themed performances, festival celebrations and brand roadshows. The large screen can act as the exclusive main visual carrier for offline events, enabling integrated linkage of "online advertising momentum building + offline on‑site implementation". During events, on‑site foot traffic spikes, which can rapidly amplify brand influence and complete the full marketing chain covering exposure, experience and in‑store conversion.
