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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 183 Jiaoda Road, Jinniu District | Format：led | Duration：15s |
| Location：CapitaMall | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.29m× 2.88m | Min Period：week |
Jinniu Kaide Plaza is a family‑oriented shopping mall with its Phase I and Phase II interconnected. Its business formats cover retail, beauty & cosmetics, catering, parent‑child entertainment, cinemas and large‑scale supermarkets. It serves a large number of mature residential communities and university clusters in northern Chengdu. It has a radiated population of approximately 1.45 million within a 5‑kilometer radius and a weekly visitor flow of around 485,000, boasting a huge and stable customer base. The atrium acts as an essential hub for mall foot traffic. Shoppers passing through, taking escalators, or resting in the atrium will fall within the screen’s viewing range, which delivers inherent forced‑exposure effects.
Located on the ground floor of the atrium and facing the main entrance, the site is surrounded by numerous universities with a high proportion of Generation‑Z consumers, generating "must‑see‑at‑every‑pass‑by" exposure. It serves as an ideal carrier for brands’ youth‑oriented communication. Its ad memory retention rate is notably higher than that of floor‑mounted screens in surrounding zones. The average ad viewing duration ranges from 16.8 to 38 seconds, and the active audience viewing rate exceeds 60%, far outperforming traditional out‑of‑home media and effectively improving brand recall and offline conversion.
Thanks to its extra‑large size and high‑definition dynamic visuals, the large screen can quickly capture consumers’ attention and function as a natural "visual anchor". It effectively draws scattered crowds toward the atrium, forming a "must‑pass point along people‑flow routes". Advertisements enjoy unobstructed and interference‑free exposure, with a far higher passive reach rate than floor‑mounted or side‑wall screens. Combined with the mall’s high concentration of brand tenants and prominent foot‑traffic advantages, this large‑size screen achieves extremely high advertising exposure.
This advertising spot is located in the core business district of Jiulidi in northern Chengdu. It is directly accessible via Metro Line 6 with excellent transportation connectivity and convenient and efficient passenger flow introduction. Featuring a high‑ceiling atrium and core circular corridor that connects multiple floors, the screen is visible from the corridors spanning the ground floor to upper floors as well as the atrium lounge areas. Consumers will pass by, take escalators, or stop for rest, and passively receive advertising information. It serves as a core indoor LED medium within a well‑established benchmark shopping mall in the Jiulidi business district of northern Chengdu.
The screen adopts indoor high‑definition full‑color LED, measuring 12.29m×2.88m with a visible area of approximately 35.6㎡. It supports playback of all types of materials including high‑definition videos, dynamic posters, live event broadcasts and brand special effects. Its standard operating hours are 10:00‑22:00, playing stably in line with the mall’s business hours. Indoor playback is free from interference by weather and strong light, delivering consistent and stable display performance. The standard ad spot lasts 15 seconds per clip, with high‑frequency daily rotation to repeatedly reach on‑site visitor audiences.
Occupying the full visual focal point of the mall atrium, this spot delivers high‑frequency immersive exposure to further tap into the mainstream consumer market in northern Chengdu. It precisely targets young consumers and local resident family groups, effectively boosting brand awareness across northern Chengdu, strengthening local audience perception, and driving in‑store foot traffic and consumption conversion rapidly. It is a premium core medium for brands to deploy offline scenario‑based marketing in northern Chengdu.
