- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 353 Yunxiao Road, Baiyun District | Format：led | Duration：15s |
| Location：Gate5 Mall | Min Qty：1 | Operating Time：9-22o'clock |
| Size：16m×3m | Min Period：week |
Located inside the elliptical atrium by Main Entrance No.2, this spot connects the mall’s main aisles, escalators and parking lot entrances and exits. It serves as an essential core hub for consumers entering, exiting and moving between floors. It sees a daily foot traffic of 50,000‑70,000 visitors, rising to 100,000 on weekends and public holidays. It draws both local family shoppers and tourist visitors checking in. Facing multi‑level crowds across the entire atrium, the large screen is suitable for new‑product launches, festive marketing campaigns and celebrity fan support events. It is a rare indoor curved dynamic media installation in Baiyun New Town.
Sited within the core business district of Baiyun New Town, it is approximately 500 meters from Baiyun Park Station on Metro Line 2. It features a large‑scale parking lot with more than 1,800 parking spaces and enjoys excellent transport accessibility. As a 150,000‑square‑meter commercial complex integrating shopping, dining, parent‑child experiences, leisure and cultural tourism, its core strengths lie in the curved atrium LED screen: an immersive curved design, a hub location within the atrium, and mixed crowds from cultural‑tourism‑oriented commerce. With specifications of 16 m in width × 3 m in height, it offers a visible area of 48 square meters, fully aligning with the mall’s business hours.
Blended seamlessly into the architectural space of the elliptical atrium, the curved screen is visible from multiple floors with no pillar obstruction. Its effective viewing distance ranges from 8 to 60 meters. Passers‑by on the ground floor and visitors on the second‑ and third‑floor corridors can view the full advertising content with a simple upward glance, delivering mandatory exposure covering all floors. All audiences are high‑intent consumers who have already entered the premises, filtering out irrelevant passing foot traffic from outside. Audiences stay longer, leading to better ad recall than street‑facing outdoor large screens.
The display delivers high‑definition and delicate visuals with excellent color reproduction, suited for exhibition requirements of spacious atrium areas. The device normally stays powered on from 10:00 to 22:00 every day, fully covering the mall’s entire business hours. It precisely aligns with mid‑day consumption, evening leisure, as well as peak passenger flows on weekends and holidays. In the atrium, a core high‑foot‑traffic zone, its highly impactful dynamic visuals can quickly serve as a "visual anchor", effectively drawing customers’ attention and driving crowd gathering.
The business circle’s audience brings dual advantages, covering 700,000 permanent residents within a 3‑kilometer radius of Baiyun New Town. The large screen is deeply integrated with on‑site atrium events, enabling integrated linkage of "screen‑based advertising promotion + offline real‑world implementation". During events, passenger flow inside the mall surges dramatically. Brands can leverage the popular on‑site atmosphere to build momentum rapidly, doubling exposure volume and completing the full marketing chain spanning brand exposure, on‑site experience and in‑store consumption.
Other media within the mall are mostly elevator screens and small corridor displays, featuring small sizes and only partial traffic‑route coverage without multi‑floor atrium reach. As the main dynamic LED in the atrium, it captures exclusively on‑site targeted visitors, eliminating invalid exposure to passing vehicle traffic and offering better cost‑efficiency per effective reach. Compared with atrium media in other shopping malls in the same area, it features an aviation‑culture‑tourism theme, functioning as an additional tourist check‑in spot with unique scarcity.
