- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 486 Kangwang Middle Road, Liwan District | Format：led | Duration：15s |
| Location：Heye Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：8m×6m | Min Period：week |
Located in the prime Xiguan area on Kangwang Middle Road, the site is close to Chenjiaci Station of Metro Line 1 and Hualinsi Station of Metro Line 8. It connects Shangxiajiu Pedestrian Street and Hualin Jade Business District. All audiences are in‑store consumers and office workers entering the building, filtering out ineffective passing road traffic. Audiences stay longer with focused attention, delivering better ad recall effects than street‑side out‑of‑home media. It can effectively draw scattered foot traffic to the atrium and greatly boost local popularity.
The large screen faces vertically toward the main atrium passage, covering sightlines across the 1st‑3rd‑floor corridors. It serves as an unavoidable visual focal point for customers entering and exiting the mall and using escalators. It draws dual traffic: mall shoppers and office workers from office buildings. The average daily foot traffic reaches 35,000‑45,000 on weekdays and up to 60,000 on weekends and public holidays. Target audiences include residents from surrounding communities, shopping visitors, white‑collar office workers and jewelry‑trade practitioners. It functions as a core dynamic atrium advertising medium in the old town of Liwan District.
Key strengths of the LED screen lie in the overlapping dual audiences within the old town, its pivotal atrium location, and access to metro‑supported commercial districts. The spacious atrium is free of column obstructions, enabling multi‑layer full‑coverage exposure with an effective viewing distance of 6‑55 meters. The LED screen can be integrated with offline events as the main event visual. During events, surging atrium foot traffic brings a corresponding rise in ad impressions, enabling integrated communication combining screen‑based promotion and on‑site real‑world scenarios.
The screen stays on from 10:00 to 22:00 daily, fully covering the mall’s business hours and office‑building commuting periods. The 15‑second advertisement material loops 120 times per day. With a high rolling frequency, it repeatedly reaches the floating on‑site crowds. It compensates for the shortcomings of insufficient exposure frequency and limited coverage of in‑mall elevator screens and small corridor screens, deepens users’ brand awareness, and supports output of various materials including promotional videos, dynamic posters, live‑event backgrounds and holiday‑themed visuals.
On workdays, steady exposure is maintained thanks to office‑building foot traffic, while family shopping crowds are drawn in on weekends, achieving balanced traffic across peak and off‑peak seasons. In terms of audience value, a large number of established residential communities are located within a 3‑kilometer radius. Combined with personnel from Hualin’s jewelry trade industry and cross‑regional visitors brought by two metro lines, this venue is ideal for brands to further tap the local Liwan market for store traffic generation and holiday promotions, as well as for brand image communication targeting commercial clients.
As a benchmark mixed‑use commercial complex in old Liwan District, it boasts solid and stable traffic. All audiences are precise visitors who enter the shops and buildings, with ineffective road traffic from city streets completely filtered out. Audiences stay longer and pay more focused attention, leading to far‑superior advertising reach quality and memorability compared with street‑side out‑of‑home media. During events, on‑site passenger flow surges, which can rapidly amplify brand influence and form a complete marketing chain covering exposure, experience and traffic conversion.
