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- Specs
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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 4022 Renmin Road, Jinglong Community, Longhua Sub‑district, Longhua District | Format：led | Duration：15s |
| Location：Uni‑World | Min Qty：1 | Operating Time：10-22o'clock |
| Size：19.2m×10.8m | Min Period：week |
Yifancity Mall at No. 4022 Renmin Road, Longhua District serves as the core‑experience MALL. It integrates diverse business formats including high‑end retail, catering & entertainment, sports experience and cinemas, and is equipped with more than 7,000 parking spaces. It is easily accessible via Longhua Station of Metro Line 4. It covers the whole of Longhua District, reaches north‑central Shenzhen and even cross‑city consumers from the Greater Bay Area. The mall receives over 200,000 daily visitors, with a sharp surge in foot traffic during holidays, ranking it among Shenzhen’s most popular top‑tier shopping malls.
The biggest advantage of the LED screen lies in the dual strengths of prime sightlines at the road intersection and massive native foot traffic generated by the super‑commercial district, delivering outstanding media exposure efficiency. Its towering facade offers a 300‑meter viewing range with no building obstructions. It can be clearly seen from two‑way traffic lanes and sidewalks, achieving mandatory dual‑facet exposure for both motor vehicle occupants and pedestrians. Passers‑by can receive advertising information without entering the mall, breaking the limitation of traditional in‑mall media that only targets on‑site shoppers.
As a leading national‑level super‑commercial district, it creates dual touchpoints of "unavoidable viewing point" and "staying‑experience venue" through high‑frequency display, strong visual impact and scenario embedding. Its ad recall rate is markedly higher than that of floor‑mounted screens or side‑wall screens. Surrounded by dense mature residential compounds and office buildings, it attracts diverse demographic groups, mainly trend‑setting young people aged 18‑45. It maintains a stable daily footfall of over 200,000, and single‑day holiday foot traffic can exceed 450,000. The large LED screen is estimated to reach millions of people per day.
As a large‑scale plaza in Zone A, paired with abundant dining and entertainment amenities within the mall, this venue effectively extends customer dwell time and drives commercial conversion from “viewing” to “exploring” and then to “purchasing”. The average dwell time exceeds 8 minutes, far longer than the 16‑38 seconds for ordinary advertising screens. The screen is directly visible to resting visitors and passing foot traffic, creating an involuntary viewing effect. Audiences are all proactive in‑store consumers with strong purchasing intention, offering remarkable potential for ad conversion.
Supported by the mall’s stable business hours, the large screen operates for 12 hours every day. Standard 15‑second ad creatives are played 120 times per day on average. Boasting high‑definition frames, fine image details and strong color performance, the screen delivers high‑frequency looping playback to continuously strengthen consumers’ brand perception. Occupying the prime visual center position, this location features strong exclusivity and outstanding competitive advantages. It serves as a core high‑quality resource for brands to cultivate the local Longhua market and capture household‑consumer mindsets.
Built upon the super‑business‑district scenario, it forms an offline high‑end brand exposure platform. It suits national brands seeking regional market expansion as well as local brands pursuing image upgrading and promotion. Whether for short‑term campaign bursts for key dates, new‑product launch promotions, or medium‑and‑long‑term brand‑image maintenance and in‑business‑district traffic cultivation, it delivers excellent advertising cost‑effectiveness and stable return on investment. It can also be deployed in combination with the roadside large screen at Uniworld Zone A to build an omni‑channel communication matrix of “external passenger flow interception plus in‑depth in‑mall conversion”.
