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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：120 |
| Address：No.18 Jianshe Dama Road, Yuexiu District | Format：led | Duration：15s |
| Location：Poly Time Edition | Min Qty：1 | Operating Time：9-22o'clock |
| Size：14m×3m | Min Period：week |
Rooted in the well‑established Huanshi East business district, the shopping mall sees an average daily foot traffic of 54,000 visitors, with surging crowds on weekends and holidays. Within a 3‑kilometer radius lie numerous office buildings and mature residential communities in Huanshi East. It can drive foot traffic to local stores in Yuexiu and support holiday‑themed promotions. Leveraging the momentum of art exhibitions in the mall, it reaches young consumers in pursuit of lifestyle aesthetics, enabling integrated linkage between advertising promotion and offline physical scenarios. Foot traffic in the atrium rises significantly during events, further amplifying communication effectiveness.
The screen is an arc‑shaped suspended ultra‑high‑definition full‑color LED display in the atrium, with a visible dimension of 14 m wide × 3 m high. 15‑second advertisements are played 120 times per day. High‑frequency looping continuously strengthens brand recall. The atrium serves as the core venue for the mall’s IP exhibitions, trendy art shows and pop‑up events. It can function directly as the main visual carrier for activities, realizing integrated linkage of advertising promotion and offline physical scenarios. Foot traffic in the atrium surges during events to further boost communication impact.
Core strengths of the LED display include immersive visual experience brought by its curved arc surface, premium artistic shopping‑mall context, dual‑audience coverage of white‑collar workers and families, and frequent synergy with exhibitions and events. Featuring an arc‑shaped suspension structure, the circular atrium boasts an open and unobstructed space. Its effective viewing distance ranges from 5 to 50 meters, and it is visible from corridors on floors 1‑4, delivering cross‑floor zero‑dead‑angle exposure.
This screen occupies the core visual prime position in the atrium. Its curved immersive display creates differentiated competitive advantages. The screen delivers an enveloping immersive visual experience with premium visual texture, strong memorability and exclusive location merits. Compared with large‑format screens in Tianhe’s core business district, this location features lower placement thresholds and higher cost‑effectiveness. It continuously deepens brand perception among target audiences, strengthens regional brand recognition and boosts market penetration.
The atrium LED screen fits this positioning perfectly. By playing high‑quality, artistic dynamic visuals, it breaks the boundaries of traditional commercial spaces and delivers highly aesthetic visual experiences for visitors. Boasting an extra‑large size and high‑definition dynamic imagery, it readily serves as a natural "visual anchor". Whether for everyday artistic light‑and‑shadow shows or holiday‑themed content, it effectively draws scattered foot traffic toward the atrium and greatly boosts on‑site popularity.
The large screen can act directly as the main visual carrier for offline events, enabling integrated linkage between advertising promotion and real‑world offline scenarios. During events, atrium foot traffic rises significantly, amplifying brand exposure. It is ideal for new‑product launches and marketing supporting thematic exhibitions. The mall is inherently photo‑worthy, and the curved large screen offers striking visual effects that encourage visitors to take photos and share them, generating secondary dissemination across social media platforms.
