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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 8 North Section of Tianfu Avenue, Wuhou District | Format：led | Duration：15s |
| Location：Suning Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.5m×10.5m | Min Period：week |
Located in the core business district of Xinnan Tiandi, adjacent to the South Railway Station of Metro Lines 1, 7 and 18, the shopping mall is directly accessible from the metro exit. With a total gross floor area of approximately 130,000 square meters, it is a representative urban outlet shopping mall in the southern part of the city. It integrates diverse business formats including discounted brand‑name retail, distinctive catering, cinemas, leisure and entertainment, and parent‑child services. It attracts local family visitors, young urban consumers from the southern area, as well as tourist transiting passengers from the South Railway Station, serving as a key experiential consumption commercial landmark in southern Chengdu.
Installed on the facade of the sightseeing elevator in the main atrium of the shopping mall, it sits at the hub of passenger flow convergence. Thanks to the high‑ceiling atrium space, the screen is clearly visible at eye level on the first floor, and its full content can be overlooked from the corridors on the 2nd to 6th floors. It covers the entire shopping journey of customers including entering the mall, taking escalators, staying in the atrium and leaving, achieving multi‑layer three‑dimensional visual exposure. With a visible dimension of 5.5m×10.5m, it delivers exquisite image quality suitable for close‑view indoor viewing within the mall.
As the visual core of the No.1 business district in Central and Western China, it features three combined advantages: unobstructed view, high‑density foot traffic and high‑net‑worth audiences. It receives over 700,000 daily visitors, with a peak of 850,000 on holidays and an annual footfall exceeding 200 million. Boasting its oversized size and high‑definition dynamic visuals, it can quickly capture consumers’ attention and act as a natural "visual anchor", drawing scattered crowds toward the atrium and enabling efficient brand exposure.
Suning Plaza is exposed to massive daily foot traffic, covering dozens of mature surrounding communities, office building clusters, educational institutions and government‑supporting areas. It precisely reaches high‑net‑worth consumers, workplace elites and young consumer groups. Whether during weekday commuting rush hours or peak consumption seasons on holidays, it leverages its heavy pedestrian flow to achieve extensive information reach and lay a solid audience foundation for brand communication.
As the core visual carrier of Suning Plaza’s commercial ecosystem, the LED screen is deeply integrated into the plaza’s positioning of a youthful, fashionable new‑life hub. It not only builds a precise communication platform for brands with high‑quality visual presentation, but also forms a complete chain of visual attraction‑crowd gathering‑conversion and retention through in‑depth integration of creative content and consumption scenarios, serving as a key media force for stimulating commercial vitality.
Boasting a display area of 57.75 ㎡, the screen delivers delicate and smooth images with accurate color reproduction, suited for close‑range viewing scenarios inside the mall. The LED screen supports playback of diverse materials including brand promotional videos, product short videos, dynamic posters, holiday‑themed visuals and creative special‑effect footage. Content can be updated remotely in real time to swiftly accommodate various time‑sensitive marketing needs such as new‑product launches, holiday campaigns and limited‑time events, featuring exceptional flexibility and timeliness.
