- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xian | Type：Outdoors | Frequency：120 |
| Address：No. 166 Changle West Road, Xincheng District | Format：led | Duration：15s |
| Location：Yitian Holiday World Shopping Center | Min Qty：1 | Operating Time：10-22o'clock |
| Size：16m×3m | Min Period：week |
The main atrium serves as the open‑air core hub of the entire shopping mall, connecting multi‑level corridors. It is a key gathering zone for customer transit, rest and waiting, social gatherings, photo‑taking, and various themed mall events with highly converging pedestrian flow. Positioned at the core visual spot of the atrium, the LED screen overlooks multi‑level corridors, escalator entrances and main ground‑floor passages of the mall. Its display content can be directly viewed from multiple floors, making it a premier in‑store indoor digital advertising medium with outstanding communication value.
Located within a core consumption business district and a transportation hub, the advertising content is highly aligned with consumption scenarios including shopping, dining, tourism and leisure. It delivers an average viewing duration of 16.8‑38 seconds, an exposure rate exceeding 60% and an active viewing rate above 60%. Its advertising value per traffic unit is far higher than that of ordinary media. It can easily trigger instant consumption decisions and form a closed‑loop of "viewing‑interest‑store visit", boasting dual attributes as both an urban landmark and an advertising landmark.
Situated in the core area of eastern Xi’an and seamlessly connected to Metro Line 1, it enjoys convenient transportation and draws massive external passenger flow well beyond the 3‑kilometer surrounding radius. Installed in the central open‑air zone of the project’s atrium, it ranks as the No.1 premium indoor advertising medium in the mall. Facing passenger flow from the main mall entrance and stretching vertically across multi‑level corridors, it offers unobstructed 360‑degree multi‑floor visibility and constitutes the visual focal point of the whole shopping center.
Leveraging the atrium’s prime spatial location, three‑dimensional passenger flow pattern and immersive display effect, it delivers an extremely high frequency of passive exposure compared with traditional media such as mall light boxes, hanging banners and location‑specific screens. It fully covers all passenger flows within the venue with no communication blind spots, boasting irreplaceable communication advantages. It serves as a core high‑quality carrier for brands in the Eastern City Business District to achieve offline exposure, scenario‑driven product advocacy and in‑store conversion.
Featuring five core strengths including exclusive access to the core commercial location, precise coverage of millions‑level traffic, a high proportion of young consumers, visual impact of high‑definition large screens and instant consumption‑driven conversion scenarios, it has become a benchmark outdoor advertising medium in Xi’an’s business districts. It empowers brands with triple values of "high exposure + high conversion + high communication", making it a strategic media resource for tapping into the young consumer market in North China.
The atrium is a natural photo‑spot within the shopping mall. The stunning dynamic visuals on the large screen easily inspire customers to take photos and share short‑video clips. This extends offline on‑site exposure to social platforms including WeChat and short‑video channels, forming a secondary communication closed‑loop of "large‑screen reach‑customer check‑in‑social diffusion". Stable daily rotation and high‑frequency repeated exposure continuously strengthen brand memory, helping brands deepen their foothold in Xi’an Eastern City market and consolidate brand impressions among local consumers.
