- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Ningbo | Type：Outdoors | Frequency：120 |
| Address：No. 288 North Qianhu Road, Yinzhou District | Format：led | Duration：15s |
| Location：Impression City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7m*3m | Min Period：week |
Located at the intersection of North Qianhu Road and East Songjiang Road in Yinzhou District, this full‑format shopping center boasts a total construction area of nearly 126,000 square meters and integrates fashionable shopping, leisure and entertainment. Featuring well‑designed internal circulation, its main aisles and atriums are high‑traffic core zones within the mall. Frequently used for various high‑profile brand pop‑ups and interactive events, these areas serve as the "super visual focal points" inside the shopping mall.
Dynamic visuals are more effective in capturing pedestrians’ attention and stand out amid the busy mall environment. Pedestrians can clearly receive advertising information while walking without intentional stops, resulting in long dwell time. The effective viewing duration reaches 15‑20 seconds per exposure, far exceeding the 5‑8 seconds of single‑sided screens. This creates a "must‑watch" media scenario with an extremely high passive ad reach, supporting both brand image promotion and local customer acquisition.
Integrating shopping, dining, leisure and family‑friendly entertainment, the mall covers numerous surrounding residential communities, office buildings and universities. Its audience mainly consists of young white‑collar workers, students and family consumers. Foot traffic surges on weekends and evenings, with peak daily visitor volume hitting over 90,000 on New Year’s Eve, and young audiences accounting for more than 70% of visitors. It is a premium indoor large‑screen media asset for tapping into Ningbo’s local consumer market and precisely engaging the city’s mainstream consumer groups.
Qianhu North Road Station of Metro Line 3 provides direct access to the shopping mall. This location serves as an essential passage for customers to enter and exit anchor stores and move between different floors. Facing bidirectional pedestrian flow on the main thoroughfare, it features an indoor high‑definition LED screen for close‑range eye‑level viewing. Delicate display image quality adapts well to the indoor lighting conditions of the mall. Dynamic video content delivers strong visual impact, enabling customers to frequently receive advertising information while walking, bringing natural exposure and high reach rate.
As a high‑quality and scarce in‑mall media spot, it avoids the interference of noisy outdoor surroundings and offers a comfortable viewing environment with premium brand exposure conditions, ideal for building brand texture. It supports standalone placement, and can also be combined with media at the mall’s atrium and entrances & exits for integrated communication, achieving both in‑depth penetration at single points and omnichannel exposure. It boasts extremely high media adaptability, whether for local brands cultivating the Ningbo market or national brands conducting regional localized promotion.
This media adopts indoor high‑definition fine‑pitch LED, which fits the mall’s indoor lighting environment with accurate color reproduction, clear and smooth images and striking dynamic visual effects. Different from high‑mount atrium screens and long‑distance outdoor media, this screen delivers eye‑level close‑range display. Consumers pass by repeatedly during shopping, resulting in repeated brand exposure with no viewing‑distance barriers. It achieves high information acceptance and strong brand recall, effectively overcoming the communication drawback of traditional ads which only offer fleeting one‑time exposure.
