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- Specs
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- Media Map
| Area：International | Type：airport | Frequency：648 |
| Address：Cairo International Airport, Egypt | Format：led | Duration：10s |
| Location：Above Customs in the T3 Arrivals Area | Min Qty：2 | Operating Time：6-24o'clock |
| Size：9.28 m (W) x 1.76 m (H) | Min Period：month |
The advertising location is situated above the customs inspection counter in the T3 International Arrivals Area, a core visual vantage point for inbound passengers completing passport checks and customs clearance procedures. The media setup consists of two horizontal screens placed side by side. Each screen has physical dimensions of 9.28m in width × 1.76m in height, delivering an expansive horizontal viewing range with excellent long-distance visibility. The standard advertising schedule features 10-second creative materials looping 36 times daily within an 18-hour daily operational window, covering all arrival hours for international flights throughout the day.
After completing passport inspection in Terminal 3, passengers proceed directly to the baggage claim area and face customs examinations. During this process, passengers naturally direct their gaze forward and upward. The LED screens above the customs checkpoint create a powerful visual interception effect, enabling 100% forced exposure. Brand messages are deeply embedded while passengers linger or queue up.
Passengers spend an average of 5–8 minutes at this location. The two independent screens offer unobstructed views. Passengers pass by at close range and cannot avoid viewing the screens, with visual dwell time of 3–5 seconds each time. Travelers encounter the screens twice during a round trip, resulting in far stronger memory retention than conventional advertising locations and outstanding exposure performance. Passengers are in a relaxed state of mind receptive to information. Compared with the rushed atmosphere in the departure level, information absorption efficiency here improves by over 30%, offering brands an opportunity to build in-depth audience recognition.
Occupying the visual high point along the inbound customs clearance route, this location targets passengers immediately after their long-haul flights upon entering Egypt, marking the optimal window for them to receive local commercial information. With no passenger diversion or detours, it covers all inbound foreign travelers. Audiences spend extended waiting time at the checkpoint, greatly increasing the likelihood of ad exposure through passive viewing. Compared with high-traffic transit spots inside terminal buildings, this channel boasts a solid communication reach foundation.
All international inbound passengers naturally look up towards the large screen while completing customs formalities, enjoying ample dwell time. Having just arrived in Egypt, travelers are in the prime period to absorb local commercial information, enabling brands to secure first impressions ahead of competitors. This medium precisely reaches high-net-worth foreign audiences and suits brand campaigns for cross-border corporate image promotion, tourism marketing, telecommunications, luxury goods, commercial services and more. It constitutes a scarce core inbound advertising resource for businesses seeking to establish a foothold in Egypt and expand across North Africa.
Leveraging a high-exposure setting, the LED screen achieves 100% passenger coverage. Travelers engage in in-depth absorption of advertising messages, strengthening brand recall. It generates a notable "two-point linkage" effect that substantially raises the superposition rate of brand memory. Serving as a golden gateway for brands to build profound connections with high-value audiences, it delivers irreplicable competitive advantages for brands thanks to its unique strategic location and communication attributes.
