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| Area：Wuxi | Type：airport | Frequency：240 |
| Address：Wuxi Sunan Shuofang Airport | Format：led | Duration：15s |
| Location：Above the security checkpoint in the T2 check-in hall | Min Qty：1 | Operating Time：6-22o'clock |
| Size：37.76m × 3.84m | Min Period：month |
As an essential stop for domestic departing passengers prior to boarding, this LED screen reaches all domestic departure passengers in Terminal 2 without visual obstructions, achieving a reach rate of over 90%. Passengers wait an average of 15 to 30 minutes in security queues, creating ample idle attention time. In a state of "passive viewing", passengers absorb advertising information far more completely than those in departure lounges or check-in zones, enabling repeated exposure of brand messages to large volumes of passengers.
Suspended high above the hall with no barriers, the screen gives passengers sufficient time to receive advertising content while queuing. All departing passengers completing check-in and preparing for security clearance pass within its viewing range. Free of pillar and wall obstructions, screen visuals can be clearly seen from a long distance. Equipped with P3 ultra-high-definition display technology, it delivers delicate colour reproduction and powerful dynamic image performance. Its extra-wide horizontal format delivers striking visual impact, making it the premier brand display position within the terminal.
The screen measures 37.76m × 3.84m with a total area of approximately 145 square metres. Adopting P3 high-definition LED display technology, the extra-wide giant screen offers a spacious, grand visual experience with refined colour rendering and outstanding dynamic display effects. It serves as a highly distinctive premium brand display medium at the airport. Thanks to the lengthy waiting time at security queues, passengers can naturally view the screen by looking upward, facilitating immersive, forced brand exposure with extremely high communication reach efficiency.
The large screen is hung high in the atrium area of the hall without any obstruction from columns, walls or facilities. While passengers queue up for check-in and security screening, their eyes naturally drift upward, allowing them sufficient time to receive advertising information. The barrier for passive viewing is low. It effectively avoids issues such as screen blockage and obstructed sightlines caused by crowds, ensuring full visibility of advertisements. Compared with static advertisements like traditional light boxes and posters, it delivers information in a more vivid way and boasts stronger brand appeal.
The location features an open view free of any obstructions and a bright surrounding environment. The security screening area is a major gathering spot for queuing passengers who stay for a relatively long time here. While waiting in line, passengers look upward naturally and face the large screen directly. The forced viewing characteristic under such scenarios delivers an extremely high reach of advertising information and outstanding brand exposure effects, leaving passengers with deep brand impressions.
This advertising spot can serve the core functions of showcasing premium brand images and seizing regional brand influence. It also fits all types of marketing scenarios including new product launches and holiday sales promotions. The giant screen delivers powerful visual impact and can easily create landmark airport advertising visuals. It enables integrated brand and performance results through "high-frequency offline exposure at the airport plus dissemination on social platforms", helping brands achieve three goals simultaneously: building brand momentum, expanding reach beyond existing audiences, and driving on-site conversions. It supports ad placement for marketing campaigns all year round.
