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- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Hanging Banner | Duration：0 |
| Location：Above the check-in islands in the domestic departure hall | Min Qty：4 | Operating Time：0-24o'clock |
| Size：3.5*1.5m | Min Period：year |
Suspended banners, a set of four ceiling-hung banners, are installed above the domestic check-in islands on the 2nd-floor Domestic Departure Hall. Located in the core visual area of the Domestic Departure Hall, this media asset is the first thing passengers see upon entering the domestic departure zone of the terminal building. All domestic departing passengers pass through this area when arriving at the airport to complete check-in and baggage drop procedures. It boasts a huge passenger flow and stable audience, serving as a highly influential brand communication platform at the front section of the departure route.
Check-in islands constitute an essential core area that passengers must pass through to complete boarding formalities. The banners are hung high up in the hall with unobstructed views and wide visibility, enabling full visual coverage of all departing passengers in this zone and precise outreach to target audiences. Queuing is usually required during formalities, resulting in relatively long waiting times. The suspended banner advertisements are displayed round the clock, offering extended viewing duration. Passengers are in a state of "forced exposure" during waiting, which effectively boosts brand recall.
There is no competing advertising media within the check-in island area. The suspended banners act as the sole vertically upward visual focal point in passengers’ sightlines, creating a "top anchoring effect" to strengthen brand memory. With a three-dimensional floating form, the banners deliver greater spatial tension and raise visual recognizability by over 40%. Passengers entering the check-in area from any angle can clearly view the advertising visuals, realizing unobstructed omnidirectional communication.
Hanging banners are suspended 3–5 meters directly above check-in counters. Passengers queuing for procedures can naturally look up and fully receive advertising information, achieving an unconscious visual focus reach rate of nearly 100%. The media consists of a set of 4 hanging banners arranged horizontally and orderly along the check-in islands to form a connected visual matrix. Passengers will view the advertisements multiple times while moving between check-in counters, and repeated exposure continuously strengthens brand memory.
The hanging banners are mounted suspended from the terminal ceiling above check-in counters and pedestrian flows, completely avoiding obstruction by ground facilities and crowds. Occupying the core visual high ground of the terminal hall, they enable passengers to clearly view advertising visuals from a long distance. The visible range covers the entire domestic check-in hall with powerful visual penetration, delivering exposure effects far superior to conventional ground and wall media.
This advertising location is situated in the core area at the domestic departure entrance, serving as the first communication gateway for domestic outbound passenger flow. It can disseminate brand influence to out-of-town tourists while enabling in-depth reach to local Xiamen travelers. The banners can be deployed independently to create an iconic brand display spot within the hall, or coordinated with other media resources such as corridor light boxes to cover passengers’ entire travel journey from terminal entry, check-in to security screening. This builds a comprehensive airport communication matrix and steadily enhances brand awareness and reputation.
