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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Qinghe Railway Station | Format：Light box | Duration：0 |
| Location：platform | Min Qty：3 | Operating Time：0-24o'clock |
| Size：3.05m × 1.56m | Min Period：4week |
Located in the core line of sight of waiting passengers with a short visual distance, it can effectively deliver brand information, allowing passengers to fully absorb advertising content while waiting for trains. Featuring large advertising space, high-quality images and strong visual impact, it easily draws passengers' attention. The platform attracts a huge daily commuter flow as well as a large number of high-speed rail transfer passengers, improving the overall waiting comfort and visual experience.
The platform is a semi-enclosed fixed waiting area where passengers spend an average of 90 to 180 seconds waiting. There are no visual distractions such as outdoor large screens or shop signs inside the station. Premium light boxes are aligned with passengers' horizontal line of sight, and the close-range high-definition images create compulsory visual engagement. The ad recall rate is over 40% higher than that of standard ordinary light boxes. Commuters travel back and forth on Line 13 every day, and repeated exposure continuously reinforces brand perception.
The oversized size paired with high-definition images delivers complete, unobstructed visuals that create strong visual focus in passengers' field of vision and capture their attention instantly. As a mandatory stop along passenger circulation routes, travelers are highly willing to take the initiative to notice information when passing by. It boasts far longer exposure duration and higher reach efficiency than conventional media. Its stable passenger coverage, superior reach efficiency and low-competition environment enable communication goals with low costs and high conversion rates.
The advertising spots support two deployment modes: independent single-panel placement and connected multi-panel row installation. The connected installation can create an immersive brand exhibition corridor with striking visual impact. The media operation hours align with the full daily operating schedule of the subway to deliver prolonged continuous exposure. The static fixed display covers two groups of audiences simultaneously: waiting passengers at the station and riders visible through the windows of passing trains, greatly boosting effective exposure volume.
The total comprehensive passenger flow passing through the entire station on workdays exceeds 100,000 person-times, with an average daily subway entry and exit passenger flow of 72,000 person-times. Combined with cross-city business travelers and transfer commuters from high-speed railways, it forms a stable, high-density traffic pool with saturated passenger volume. Covering both waiting passengers and train window riders, a single spot achieves over 100,000 effective exposures per day. It naturally gathers three layers of traffic from industrial zones, residential areas and intercity transit, drastically cutting down invalid exposure and delivering far higher traffic value than standard subway light boxes.
The premium light box resources at the station are limited in total quantity, featuring high placement thresholds and outstanding scarcity. They help brands quickly stand out from mass competitors and build exclusive high-end communication platforms. Relying on Qinghe Station’s positioning as an urban gateway, the advertisements reach not only local commuters but also link local conversion within the city with intercity brand exposure. This enables advertising in one city to radiate multiple cities, sustainably lifting the brand’s market share in the northern Beijing sci-tech economic belt.
