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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：60 |
| Address：Hubin Intime Commercial Street | Format：Light box | Duration：15s |
| Location：Hubin Intime Commercial Street | Min Qty：10 | Operating Time：9-23o'clock |
| Size：(3.3m*1.92m)+(3.3m*0.275m)*2 | Min Period：week |
This media venue is located in the prime core area of West Lake Lakeside Pedestrian Street, right next to the West Lake shoreline. It is seamlessly connected to the Intime in77 commercial district, Longxiangqiao Metro Hub and the iconic Musical Fountain, serving as a major thoroughfare for tourists and locals visiting West Lake and enjoying shopping and leisure activities. Boasting dual traffic advantages of a World Cultural Heritage scenic area and a top-tier urban commercial district, it sees no diversion of foot traffic and has no alternative venues. It stands as a key window for Hangzhou to showcase its brand image, featuring an extremely rare and irreplicable location. Ten standalone four-sided LED circular screens are arranged longitudinally along Lakeside Road with a spacing of merely 50 to 60 meters, forming a continuous screen matrix that supports cross-screen linkage.
This location precisely reaches a large number of domestic and foreign tourists as well as trendy young people. Situated in the core pedestrian zone, the screen matrix witnesses a daily foot traffic of over 850,000, with the peak number exceeding 1.5 million during holidays. Arranged continuously at intervals of 50 to 60 meters along the main pedestrian street, the screens achieve full coverage of tourists, trendsetters and local middle-class groups with comprehensive reach, high exposure and long audience dwell time. Holding exclusive access to the top-tier traffic from both West Lake Scenic Area and Lakeside Commercial District, it delivers extremely powerful communication effects.
As a top cultural, tourism and commercial hub in Hangzhou, it maintains steady high foot traffic all year round with no off-season and a high-quality audience base. Its visitors mainly include high-end tourists from across the country and around the world, trendy young consumers, social media influencers and high-net-worth local middle-class residents. These groups share three core characteristics: refined aesthetic taste, strong purchasing power and great influence on social media, which easily drive viral communication through offline check-ins and widespread online sharing.
Nestled on the main corridor of the National Demonstration Pedestrian Street at West Lake Lakeside, this is the only immersive LED matrix media in the West Lake Scenic Area designed in the form of artistic sculptures. As a city-level cultural tourism and light landmark of Hangzhou, the media cluster combines landscape aesthetics with commercial communication functions and breaks the monotonous display mode of traditional outdoor large screens. It is a premium and exclusive advertising resource located at the dual core of the West Lake Scenic Area and Lakeside Business District.
As the one-of-a-kind artistic landscape matrix screen in the West Lake Scenic Area, it is irreplicable and irreplaceable, serving as a top-tier platform for showcasing Hangzhou's urban image and promoting high-end brands. Featuring 360° panoramic matrix exposure with unobstructed views, close viewing distance and long audience dwell time, it is ideal for high-end brand image building, cultural tourism promotion, new product launches and urban events. Being a top-tier outdoor media in the Yangtze River Delta that boasts both massive traffic and artistic appeal, advertising placements here link brands closely with the West Lake IP and Hangzhou's urban brand card, bringing a remarkable boost to brand value and premium potential.
Focusing on its artistic landscape media features, the matrix screen presents itself as an urban art sculpture blending harmoniously with the natural scenery of West Lake in the daytime, and transforms into a dazzling light landmark illuminating the Lakeside blocks at night. Advertisements are seamlessly integrated into the surroundings with an elegant visual experience, gaining high audience acceptance without causing any aversion to communication. The linked display of multiple screens can create immersive and sequential creative visual effects, suitable for diverse placement scenarios including high-end brand image promotion, new product debuts and urban cultural tourism marketing. It stands as a benchmark advertising spot for brands aiming to deepen their presence in the East China market.
