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| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：No. 23, Yuheng Road, Futian District | Format：Light box | Duration：0 |
| Location：Escalator entrance from the 1st Floor to the Mezzanine at Futian Port | Min Qty：1 | Operating Time：8-22o'clock |
| Size：6.12*2.12 | Min Period：month |
The light box located at the escalator entrance on the mezzanine above the first floor of Futian Port is a high-value static light box media on the core outbound passage of Futian Port. Positioned at the key vertical traffic node where passengers move from the first floor to the mezzanine for customs clearance, it serves as an excellent communication touchpoint for brands to reach high-value cross-border travelers between Shenzhen and Hong Kong. With no diverging pedestrian flows, it achieves 100% coverage of all outbound passengers without any visual blind spots, delivering superior exposure as it directly faces passengers' line of sight.
Facing passengers head-on as they ride the upward escalator, the light box keeps the advertisement in full view throughout their journey on the escalator, creating a naturally compelling exposure scenario. Its reach rate is far higher than that of wall-mounted advertisements, entrance displays and other similar locations. Passengers spend an average of 3 to 5 minutes on the upward escalator, maintaining high focus on the advertisements, which enables complete and in-depth delivery of advertising messages. The brand recall rate for advertisements at such locations reaches 68%, more than three times that of regular outdoor advertisements in commercial areas.
This location steadily covers over 200,000 outbound passengers on a daily basis, reaching more than 6 million people monthly, with the daily peak exceeding 300,000 passengers during holidays. The passenger group consists of 70% office workers commuting between Shenzhen and Hong Kong, 18% cross-border families, and 12% business and tourist visitors. This group's willingness to make cross-border consumption is three times higher than that of ordinary people. As the last large-scale visual touchpoint before passengers enter the customs clearance area, this light box acts as a core communication platform for brands to establish the mindset of "the first choice for outbound travel". It is ideal for high-end retail, cross-border services, financial management, cultural tourism and other brands, and advertising resources here are in short supply.
As the only escalator entrance leading to the mezzanine on this floor, this location has no diverging pedestrian flows and zero passenger loss. Every outbound traveler will inevitably come across the advertisement, delivering a 100% guaranteed exposure rate. Commuters cross the border 3 to 5 times on average every week. Frequent repeated exposure helps quickly build brand familiarity and forge a strong mental association that travelers will instantly think of this brand when going abroad. Long-term advertising placement can deeply link the brand with cross-border travel scenarios.
This light box measures 6.12m×2.12m with a visible area of 13 square meters. It is the largest single light box with the most striking visual impact in the mezzanine area on this floor. Its extra-large horizontal frame fits the human horizontal line of sight, creating a strong immersive visual effect in the enclosed indoor customs clearance area and capturing audiences' attention immediately. Adopting high-end internal lighting technology for indoor use, the device features even illumination with no dark corners and accurate color reproduction, performing well under the complex indoor lighting conditions at the port. The core brand information can be clearly recognized from 20 meters away, and the consistent high-definition display maintains a premium and unified brand image at all times.
Serving as the first front-facing visual touchpoint for passengers heading upstairs for customs clearance, this spot is passed by all outbound travelers, forming an exclusive traffic hub. Unlike scattered wall-mounted light boxes in the lobby, it boasts irreplaceable exclusivity in pedestrian flow coverage. It is the single light box resource with the most concentrated and comprehensive traffic coverage along the outbound route of Futian Port. The audience recall rate of advertisements here reaches 68%, more than three times that of ordinary outdoor advertisements. It effectively solves the pain points of traditional outdoor ads, namely fleeting impressions, weak memory retention and ineffective exposure.
