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| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：No. 23, Yuheng Road, Futian District | Format：Light box | Duration：0 |
| Location：Mezzanine Hall, 1st Floor, Futian Port | Min Qty：1 | Operating Time：8-22o'clock |
| Size：6.12*2.12 | Min Period：month |
Passengers spend an average of 2 to 3 minutes in the mezzanine lobby. With an additional stay of 3 to 5 minutes, the total exposure duration for each passenger reaches 5 to 8 minutes. The straight-line distance between the light boxes and passengers is merely 3 to 5 meters. This close proximity eliminates visual attenuation from a distance, enabling advertising messages to be fully delivered to every departing passenger. Multiple repeated exposures boost brand recognition by over 60% compared with advertising at a single location.
This advertising medium is strategically positioned at a key pre-departure area of Futian Port for outbound travelers, achieving 100% coverage of all outbound passengers transferring from metro lines. There are no split passenger flows or blind spots. The port sees a steady daily outbound passenger volume of over 200,000, with a peak of 300,000 on holidays. The monthly targeted exposure exceeds 6 million views. Its core audience mainly consists of office workers commuting between Shenzhen and Hong Kong, cross-border families, business travelers and cross-border tourists. This group features strong purchasing power and high willingness to spend across the border, making the port a prime gathering place for high-net-worth audiences in the Greater Bay Area.
More than just large physical display screens, these light boxes serve as high-value communication hubs from a strategic perspective. They integrate four core advantages: mandatory exposure, premium audience groups, dominant visual impact and scenario premium value. They provide brands with an irreplicable high-end offline communication platform. Thanks to precise scenario positioning, striking visual effects and powerful communication capabilities, the light boxes have become a strategic platform for brands to engage with high-end business travelers.
Leveraging the exclusive customs clearance scenarios at the port, this media features forced high-intensity and high-concentration audience reach. The visuals face the audience directly with no visual attenuation over distance, enabling in-depth and complete delivery of brand messages. It thoroughly addresses the pain points of conventional outdoor advertisements, which are fleeting and leave weak impressions, and delivers repeated exposures. Compared with single-spot advertisements, it boosts brand penetration and brand recall by over 60%. It is the most comprehensive light box media network covering the departure area of Futian Port.
The light boxes come in a wide range of sizes, with a maximum visible area of 13 square meters. The ultra-wide horizontal format of 6.12 meters fits the natural horizontal line of human vision and creates an immersive visual experience. The devices emit even and soft light with high color reproduction, performing stably under the complex indoor lighting conditions of the port. Core brand information can be clearly recognized from 24 meters away. Adopting a static display mode without carousel or screen switching, the advertisements present content steadily and continuously. Every exposure fully conveys brand concepts, product advantages and promotional offers.
As a scarce matrix-style media located along the core departure routes, these light boxes tap into the massive passenger flow of the key hub connecting Shenzhen and Hong Kong. They boast four core advantages: low investment cost, highly targeted passenger flow, strong scenario-based conversion capability and long-term asset appreciation potential. Unlike scattered single advertisements, the entire light box network supports flexible single-spot placement. Currently, it stands out as the offline cross-border marketing investment option at Futian Port with the highest overall return on investment and the lowest risks, ideal for brands aiming for short-term customer acquisition and revenue generation as well as long-term market expansion in the Greater Bay Area.
