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| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：No. 23, Yuheng Road, Futian District | Format：Light box | Duration：0 |
| Location：Left side of the mezzanine on the first floor, Futian Port, towards the exit for departure | Min Qty：1 | Operating Time：8-22o'clock |
| Size：8m × 1.3m | Min Period：month |
This advertising space is located on the left wall of the mezzanine on the first floor of Futian Port. It features an open and unobstructed view along the outbound route for travelers, right next to the interchange of Shenzhen Metro Line 4. It sits on the only path for queuing passengers heading to the third floor for exit procedures, enabling precise exposure to a large number of cross-border travelers. The horizontal light box is 8 meters long with a large display area and is positioned close to pedestrians, delivering a strong visual impact and achieving a high ad reach rate.
The light boxes are arranged continuously along the left wall of the main outbound passage, which is the exclusive route for all travelers departing for Hong Kong with no diverging paths, covering nearly 100% of outbound passengers. Unlike single light boxes that only offer momentary exposure, travelers spend 10 to 15 seconds walking through this passage. Each person is exposed to the ads for far longer than they would be to ordinary standalone advertisements, greatly enhancing the depth of message delivery.
Futian Port records a steady daily passenger flow of over 200,000, with the peak exceeding 300,000 on weekends and holidays. The monthly reach surpasses 6 million people. Regular commuters cross the border 3 to 5 times on average every week. Frequent repeated exposure helps build brand recognition rapidly. The extra-large display creates striking visual effects within the port's indoor areas, making it ideal for long-term brand image building and the delivery of periodic promotional campaigns.
The light boxes at the departure exit on the first floor reach all outbound passengers, including commuters taking Metro Lines 4 and 10, travelers driving private cars or taking taxis, cross-border students, Shenzhen-Hong Kong business professionals and high-end tourists. This is the first advertising touchpoint before passengers start the customs clearance process. At this stage, passengers' attention is not distracted by border inspection procedures, so they can absorb and remember advertising information far better than those exposed to ads after customs clearance, with a stable volume of exposure.
Meanwhile, this area lies in the middle section of the departure process. Having entered the building and completed pre-security checks, passengers shift their focus from customs preparation to waiting while moving forward, making them more receptive to advertising content. It serves as an excellent medium for brands to deliver in-depth information and conduct scenario-based marketing, forming a high-density advertising coverage zone before departure. Brands can achieve repeated exposure across multiple spots and boost recognition and conversion rates.
As a core commuting hub connecting Shenzhen and Hong Kong and a vital cross-border traffic gateway for the Guangdong-Hong Kong-Macao Greater Bay Area, this port ranks first among all ports in Shenzhen in terms of passenger flow stability, high-value customer groups and exclusive scenario advantages. In particular, the light boxes facing the departure direction on the left side of the mezzanine on the first floor boast exclusive departure routes, high-net-worth cross-border passenger flow, as well as low cost and high exposure. They deliver both efficient short-term marketing returns and long-term asset appreciation, making them an ideal choice for cross-border brands, high-end consumption brands and business service providers.
