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| Area：Wuxi | Type：Outdoors | Frequency：0 |
| Address：No. 809, East Jiefang Road, Liangxi District | Format：billboard | Duration：0 |
| Location：Golden Dragon & Phoenix Grand Hotel | Min Qty：1 | Operating Time：18-22o'clock |
| Size：(20.3+0.18+29)m(长)×6.5m(高)＝321.62㎡ | Min Period：month |
Located on the main building of Jinlongfeng Hotel at No. 809 East Jiefang Road, Liangxi District, this site sits at the key connecting point between the old town core and the eastern urban area. To its east lies the eastern residential zone, to the west are Chong'an Temple and Sanyang Plaza business districts, to the south stretches the Nanchan Temple cultural and tourism belt, and to the north stands Donglin Square Metro Hub. It enjoys all-round coverage with radiation in four directions. Surrounded by historic lanes including Xiaolou Lane and Chongning Road, it draws combined foot traffic from commerce, cultural tourism and residential areas. As an essential route for commuters and vehicles entering and exiting the eastern part of the city, it has no competing large outdoor screens within a 3-kilometer radius, boasting a rare and irreplaceable geographical location.
This large billboard occupies the entire wall of the hotel's main building, featuring an unobstructed 180-degree view that captures both vehicles and pedestrians from two directions. It presents a flat display with even brightness, clearly visible from 500 meters away. Illuminated brightly at night, it creates a striking light and shadow contrast for a powerful visual impact, standing out prominently among the night views of the old town. Facing the road intersection directly with no buildings blocking the line of sight, the billboard catches people's attention instantly and leaves a lasting impression, achieving a far higher brand recall rate than regular outdoor media.
East Jiefang Road and East Xueqian Road are two major bidirectional arterial roads in the eastern urban area, with a daily traffic volume of over 600,000 vehicles and more than 150,000 pedestrians. Heavy traffic means drivers and passengers have to view the billboard for over 30 seconds while waiting at the traffic lights. Commuters are exposed to it no less than 10 times on average every week. Adjacent to Donglin Square Station of Metro Line 2 which handles over 30,000 passenger trips daily, the site is also served by more than a dozen bus routes including Route 3, Route 30 and Route 65. It fully captures crowds for commuting, business, cultural tourism and local residents, delivering stable exposure and a high repeat view rate.
Surrounded by core business districts including Chong'an Temple, Sanyang Square and Nanchan Temple, this location mainly targets urban middle-aged groups aged 25 to 50, commuters who drive cars, local residents and cultural tourism visitors. The audience features strong purchasing power and high decision-making capability, making this spot ideal for long-term advertising placement by brands in local commerce, catering, real estate, finance, cultural tourism and other sectors. Boasting stable operation, full compliance and outstanding cost performance, it is especially suitable for brands aiming to deepen their presence in Wuxi's local market and boost regional influence, with low cost per exposure and high conversion efficiency.
This advertising spot occupies a prime display position at a crossroads. Free from the obstruction of tall buildings, it offers an unobstructed panoramic view and directly faces the traffic and pedestrian flow on two-way main roads. With a 360° wide viewing angle, it covers passing vehicles, pedestrians and crowds from surrounding commercial and residential areas, serving as a core visual focal point for all passers-by. Leveraging Jinlongfeng, a time-honored landmark IP with nearly 30 years of roots in Wuxi, the site enjoys deep-rooted urban memories and widespread public recognition. Its communication recognition far outperforms ordinary outdoor media, delivering solid brand endorsement and high audience acceptance.
Benefiting from its downtown location, empowerment by the time-honored landmark, massive and steady traffic flow and unblocked visual advantages, this venue acts as an excellent outdoor communication carrier for local Wuxi brands to maintain long-term market presence, outside brands to make a strong local debut, and city-level marketing campaigns to gain publicity. It features six major investment advantages: rare geographical location, stable traffic, high-quality audience, controllable costs, asset preservation and favorable policies. It stands out as a high-quality choice in Wuxi's outdoor advertising industry with cost-effectiveness, low risks and high returns.
