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| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 518, Binhe Road, Binjiang District | Format：led | Duration：15s |
| Location：Binjiang Intime | Min Qty：1 | Operating Time：10-21o'clock |
| Size：17.4m（h)*（18.95m+18.6m）（w)=653.37m² | Min Period：month |
The exterior wall of Intime Department Store at the intersection of Qianmo Road and Binhe Road in Binjiang District, Hangzhou features a rare L-shaped naked-eye 3D LED screen. It is one of the few outdoor digital media installations with stereoscopic visual effects in Hangzhou. Its distinctive design paired with high-definition images delivers striking visual impact and an immersive experience, easily drawing passers-by to stop and watch, which greatly enhances the memorability of advertising content.
Located at the core of Binjiang IoT Town, right at the intersection of Qianmo Road and Binhe Road and facing the main road, this site enjoys an unobstructed view within 500 meters reaching across the city. It is adjacent to Binhe Road Station of Metro Line 1, with extremely heavy traffic and pedestrian flow. The average daily volume of vehicles and people in the surrounding area is about 400,000. The mall receives around 100,000 visitors on ordinary days and up to 150,000 on weekends, enabling brands to gain extensive daily exposure among commuters, business people and motorists.
Covering a commercial area of 130,000 square meters in the heart of Binjiang IoT Town, the complex houses a wide range of businesses including cosmetics, luxury goods, sportswear and trendy brands, cinemas, supermarkets, children's amusement facilities and featured catering services. It integrates high-quality shopping, leisure and entertainment as well as social experiences. As the first mall with a light luxury style among all Intime Department Store outlets in Hangzhou, Binjiang Intime Department Store has not only filled the gap in high-end retail in Binjiang District, but also brought trendy vitality to the area.
Naked-eye 3D and special-shaped screens have become the mainstream of outdoor advertising. The value of large screens located in core business districts rises by 8% to 12% annually, boasting strong value retention and appreciation capabilities. Featuring stunning naked-eye 3D visuals and being popular check-in spots in core business areas, creatively designed advertisements on these screens are readily filmed and shared by young consumers on social media platforms such as Douyin and Xiaohongshu. Such spontaneous secondary communication transcends geographical boundaries and helps brands gain greater online exposure.
It fully covers the consumption and commuting peaks at noon and evening. With a standard 15-second ad format running 60 times a day, its high-frequency and wide-reach exposure effectively deepens audience impression. As a premium outdoor communication medium in southern Hangzhou, it delivers striking visual effects and enjoys great scarcity. Focusing on immersive naked-eye 3D visuals, it serves as both a city landmark and a high-value platform for premium commercial promotion.
This large screen is one of the landmark naked-eye 3D outdoor screens in Binjiang District. Backed by four core strengths — exclusive hardware, prime location, high-quality foot traffic and powerful communication effects — it breaks the limitations of traditional outdoor advertising that only offers simple exposure. It acts as a showcase for the city's image and a top choice for premium brands launching outdoor campaigns in southern Hangzhou, holding remarkable commercial value for advertising placement and long-term asset appreciation.
The LED screen at Hangzhou Binjiang Intime is a premium outdoor advertising asset featuring scarcity, heavy foot traffic, strong communication power, high returns and sustained value growth. It delivers a high short-term ROI and maintains steady value appreciation in the long run, making it ideal for brands to place advertisements on a long-term basis or for capital holding and operation. It stands out as a top-tier choice for outdoor advertising in Binjiang, Hangzhou.
