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- Media Map
| Area：Wulumuqi | Type：airport | Frequency：0 |
| Address：Ürümqi Tianshan Airport | Format：Light box | Duration：0 |
| Location：Departure Area 3L Check-in Island Front | Min Qty：1 | Operating Time：0-24o'clock |
| Size：9*3m*1面 | Min Period：year |
The 3L check-in island in the domestic departure hall on the third floor of Terminal T4 is directly above the island, facing the main passage of entry and the check-in queuing area, facing the main passage of passengers entering the port, which is the only point to go to the 3L check-in island for check-in and check-in, with a high concentration of people and no visual obstruction, and passengers facing the picture at close range, with a strong forced exposure effect as the first visual focus, covering all outbound passengers for business passengers, tourist passenger flow and pick-up and drop-off crowds. Passengers stay for a long time, pay attention, and have a high advertising reach
As the "island head" position, the light box usually occupies the visual focus of the front or top of the check-in island, the size is mostly a large wall or vertical light box, at the front end of the passenger check-in process, with a compulsory line of sight, passengers are very easy to notice the advertising space when queuing or looking for the counter, passengers stay in the check-in queue and information verification link for an average of 3-5 minutes, the light box is directly in front of the line of sight, and the exposure rate is close to 100%
All domestic flight passengers on the core line of the departure floor of Terminal 3 need to stay here for 3-5 minutes during check-in queuing, document verification, and baggage check-in, and the light box is directly in front of the line of sight, with an exposure rate of nearly 100%
As the core premium fixed media resource in the T4 departure area, this lightbox focuses on displaying high-end brand images, promoting urban cultural tourism, publicizing government and corporate images, and creating buzz for new brands. Leveraging four core advantages—prime traffic flow, high-quality audience, premium visual quality, and a pure communication environment—it has become a benchmark media point for both internal and external brand communication at Xinjiang Airport. It serves as an excellent platform for brands to deeply cultivate the Xinjiang market and reach nationwide business and travel populations.
The media covers domestic departing passengers across the entire region, accurately targeting high-net-worth groups such as business travelers, government and corporate travelers, high-end tourists, and local elites. Passengers spend sufficient time during check-in queues, luggage check-in, and waiting for boarding, providing both active visibility and passive exposure, resulting in strong brand penetration. Relying on the Tianshan Airport's hub-level passenger volume, the point maintains stable year-round traffic, with minimal fluctuation between peak and off-peak seasons, high exposure frequency, and strong memorability.
This media consists of a set of high-end lightboxes combined into a standard single unit specification with a large display size. It adopts airport-specific high-definition backlit lightbox technology, providing uniform color, gentle and stable brightness, and high clarity. The indoor lighting environment is consistent all day, without harsh reflections or dark visual areas, presenting a premium and tidy appearance. The site has no columns obstructing the view and no surrounding distracting ads, offering a transparent and open sightline. It is a rare comprehensive brand display media in the area.
T4 is Xinjiang’s 4F international hub and a new gateway. The 3L head-of-island lightbox is a prime media spot on the departure level, combining landmark exposure, precise reach, and high-end image. It is a premium communication platform for targeting travelers and business audiences both in Xinjiang and nationwide.
