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| Area：Shanghai | Type：Metro | Frequency：240 |
| Address：Nanjing West Road Station | Format：led | Duration：15s |
| Location：Transfer to L2/L12 outside Station L13 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：100㎡ | Min Period：week |
Located at Exit 11 of Nanjing West Road Station on Line 13, it is the underground commuter and commercial light-and-shadow corridor connecting the metro station to the LG2 floor of Taikoo Hui, Xingye. The ultra-long continuous visuals have an extremely strong impact. Forced exposure combined with active viewing improves ad recall three times compared to traditional light boxes. Directly connected to Taikoo Hui, the advertisements also guide traffic, creating a closed loop from 'exposure — interest — in-store visit.'
The Nanjing West Road commercial area has an annual total foot traffic of approximately 150 million people, with a daily average of 418,000 visitors, and peak holiday traffic exceeding 700,000. Exit 11, close to Taikoo Hui, is the essential path for passengers transferring between metro Lines 2, 12, and 13 to reach the surface. Located in the core area of Nanjing West Road's 'Golden Triangle,' Exit 11 is the only underground passage directly leading to Taikoo Hui LG2—an unavoidable route for commuting and shopping. Forced exposure is unavoidable.
The ultra-long continuous screen is suitable for long-form brand storytelling and can be customized for themed light shows, art exhibitions, product launches, etc. For example, LV's 'Extraordinary Journey' exhibition created an LED time tunnel here. Both the underground corridor and the L-shaped large screens on the surface are within pedestrians' 'inescapable line of sight.' In the relatively enclosed or focused metro corridor space, advertisements naturally demand attention and can effectively capture the attention of passersby.
Shanghai Nanjing West Road Exit 11 LED Corridor = Core of a trillion-yuan commercial area, 350,000 daily high-net-worth foot traffic, the only immersive large screen, top luxury brands' preferred choice, a scarce media asset with long-term value retention and appreciation.
Nanjing West Road Golden Triangle — MixC Xintiandi — Zhangyuan — Fengshengli Fashion Core Convergence Point, the only underground immersive LED corridor for three-line transfers that is irreplaceable and unique. It ensures the commuting and shopping traffic flow along the mandatory routes with 100% reach and no blind spots. Its core advantages are mainly reflected in three dimensions: top-tier traffic quality, immersive visual impact, and high-net-worth consumer conversion.
Located at the prime location of the core business district in Jing'an, connecting the main passage of three metro lines transfers with the internal circulation of high-end commercial complexes, it is a crucial passage for the flow of people in the entire area. Its location is extremely exclusive, with no comparable underground media points as substitutes. The entire corridor is enclosed without external visual interference; pedestrians move at a relaxed pace, and the viewing experience is comfortable, naturally creating an immersive, undisturbed brand communication scene with a premium visual effect.
As a commercial traffic hub, it provides brands with high-frequency exposure and immersive advertising scenarios, helping brands reach precise target audiences, covering high-net-worth commuters, tourist check-in crowds, and high-end consumers. It is the core traffic entrance of the Nanjing West Road business district. LED light boxes and digital pillar wraps for brands are set on both sides of the corridor, linked with mall-themed marketing, forming an integrated commercial experience of 'Metro — Corridor — Mall.'
Core business district — three-line transfer — high-net-worth traffic — immersive 4K panoramic screen — mandatory full-route exposure — viral self-propagation, making it the top media location of choice for luxury and high-end brands in Shanghai.
