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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：300 |
| Address：No. 100, Hexi Road, Tianya District | Format：led | Duration：15s |
| Location：Jinrun Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：18.6m(W)X8.5m(H)= 158.1㎡ | Min Period：week |
Located at the traffic hub of Hexi Road and Xinfeng Road, at the head of Xinfeng Bridge, this digital media landmark is a well-established, high-cost-performance platform in Sanya, characterized by its prime location, curved giant screen, high exposure, and stable operation all day. It covers both traffic flow and commercial district flow, reaching both commuting and passing vehicles as well as intercepting shopping mall consumer traffic, achieving high advertising reach and conversion rates.
Situated in Sanya's traditional commercial center near Jiefang Road Pedestrian Street and Chuangye Building, the surrounding area is dense with hotels, restaurants, and office buildings. Within a 5-kilometer radius, it covers over 300,000 local residents, business people, and tourists. Adjacent to Xinfeng Bridge, it is a core north-south traffic channel in Sanya city, with an average daily vehicle flow of over 40,000 and pedestrian flow exceeding 50,000. The red light waiting time at the intersection is 60 seconds, naturally locking the sightlines of drivers and pedestrians, with an effective viewing time of 15–20 seconds per instance.
As a landmark at a crossroad, it can simultaneously cover traffic and pedestrian flow in all four directions. Whether it is commuting traffic during rush hours or tourists visiting the city before holidays, this visual focal point cannot be avoided. There are no alternative points, no obstructions, and exposure is guaranteed. Using full-color LED technology, it supports static images and dynamic videos with vivid colors and strong visual impact.
Located in a core consumer business district and a transportation hub, the advertising content is highly compatible with consumption scenarios such as shopping, dining, tourism, and leisure. It easily triggers immediate purchase decisions, achieving a closed loop of 'viewing - interest - visiting the store.'
The screen is embedded in the curved exterior facade of Jinrun Plaza, visible from a distance of 300 meters, spanning the bridge, intersections, surrounding roads, and the plaza. It is not obstructed by any buildings, allowing drivers and pedestrians to naturally lock their gaze and be compelled to view it. This significantly enhances advertising recall and conversion rates, forming a 'youthful, high-willingness, strong传播' golden audience structure that achieves a dual amplification effect of offline visual impact and online viral传播.
The LED screen is one of the highest-traffic, most visually impactful, and most scenically valuable outdoor LED media in the core commercial area of downtown Sanya. It possesses six core advantages: 'location, traffic, visual impact, scene, communication, and brand,' making it the top choice for achieving high exposure, strong reach, and high conversion for brands in Sanya. The audience is reached both passively and actively, with exposure efficiency far exceeding ordinary advertisements.
Daily pedestrian and vehicle flow exceeds 100,000, with traffic light stop durations of 15-30 seconds and average gaze duration of 16.8-38 seconds. The reach rate exceeds 60%, and the proactive viewing rate exceeds 60%. The advertising value per unit of traffic is far higher than that of ordinary media, possessing the dual attributes of urban landmark and advertising landmark. Long-term placement can create strong memory points linking the brand with the city landmark.
The oversized high-definition screen delivers a strong visual impact, displaying clearly all day. It forms a strong visual focal point at the city's core intersections, making the advertisement prominent and memorable. It can quickly boost brand awareness while precisely penetrating high-end markets, allowing the brand to showcase its strength in enclosed intersection scenarios with high-frequency, compulsory exposure.
